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Well, the NBA app is adding a feature where you can overlay yourself on another player in a live game, so it looks like you are actually that player, like you're playing the game. Mr. Peters notes, "You'll have a friend point your smartphone at you, do a 360 scan, then you select a player who's on the court in the actual live game that you're watching, basketball game.

Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as 鈥渘on-edible.鈥�

Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here鈥檚 what marketers need to know.

Even something like digital gaming comes in a distant second. So. Rob Rubin (06:20):. How would you get a young person to be interested in watching something about financial literacy on YouTube? Maria Elm (06:27):.

Now that's changing with the likes of the chimes and Navarros and these sort of neobanks who have done a good job of bringing in third parties, but the traditional community financial institutions will really have to start amping up their digital game to start delivering those kinds of third party services to really benefit from this. Rob Rubin (16:46):.

And then the final 20 I'm going to give to retail, which was something that they talked about a little bit on the call me didn't share how much China specifically was contributing to revenue this quarter, but it did say that it was included in the 41% growth from the APAC region, which was primarily commerce and gaming.

There are some examples of companies that are, forget about data licensing and things like that, but even leaning into events and experiential, and finding adjacent services like gaming.