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One of the comments I did see was what we start to see a marketplace pop up to help companies sell their content libraries. And Tobit is apparently building a marketplace to connect AI bots and scrapers with publishers verified content for a dynamic fee. Fox Corp also building a similar tool. And so you might see marketplaces where these publishers can sell their content libraries to AI companies.

But Meta鈥檚 ecommerce popularity is bolstered by Facebook Marketplace, and when excluded from social commerce data, Facebook drops behind Instagram and ties with TikTok, according to a 2022 survey by SimplicityDX. Beyond its plans to make in-platform checkout mandatory for all shops starting in April, Meta will need to innovate to maintain its rank. Tougher competition for Amazon.

While Facebook and Instagram ditched their livestream commerce initiatives last year, brands can still stream using Facebook or Instagram Live, using links to drive users to their websites or marketplace storefronts. 2. Built-in livestream platforms.

Prime Day shoppers are also favorable toward other marketplaces like Overstock.com, QVC, and HSN, as well as grocery retailers like Whole Foods Market and Trader Joe鈥檚. Consumers who prefer apparel brands like Nike, Skechers, and Tommy Hilfiger were not as active during this year鈥檚 Prime Day.

Ecommerce resale will also grow this year, driven by peer-to-peer marketplaces like Depop, OfferUp, and Poshmark, which Gen Z consumers use at much higher rates than the average. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).

Marketplaces (eBay, Amazon). Mass merchandisers (Walmart, Target, Best Buy). Discount warehouses (Costco Wholesale). Grocers (The Kroger Co.). Department stores (Macy鈥檚). Category specialists (The Home Depot). Delivery services that support retailers (Instacart). Retail media鈥檚 scope is expanding as networks move further into video and CTV.

The retailer may be building its consumer base in advance of its expanding marketplace, opening to US sellers on March 15. 5. Apple. Why: The release of Apple Vision Pro this month was met with fanfare, selling out almost immediately after preorders opened.

Take Facebook Marketplace. It鈥檚 one of the few areas of Facebook where Gen Z spends time and money, and it鈥檚 the biggest reason for Facebook鈥檚 continued lead in social commerce. However, it鈥檚 also not a platform that consumers generally visit to buy new products鈥攊t鈥檚 mainly a place where consumers buy secondhand goods from other users, said Enberg.

Over time, digital ad markets turn into commodity marketplaces. With few constraints on supply, ad sellers鈥� primary incentive becomes generating as many impressions as possible, which only exacerbates the race to the bottom on price. Because physical stores have inherent supply constraints, retailers need not slip into the commoditization trap.

These stamps can add up to experiences like classes or trips, and there鈥檚 even a marketplace for them. We predict other brands will follow Starbucks鈥� expansion of its existing loyalty program with NFTs. 5. Gaming becomes the training ground for marketers with the metaverse.

A foray into marketplace shopping is likely not far off. Apple鈥檚 market dominance gives it leverage over financial services incumbents. To put Apple鈥檚 current 31.4% share of vehicle-based commerce in perspective, it far outweighs the share of US credit card purchase value held by top issuer Chase.

But their use of social media centers more on practicality鈥攏etworking, engaging in common-interest groups, or browsing Facebook Marketplace鈥攖han on entertainment or self-expression. Baby boomers are almost exclusively on Facebook. Baby boomers are not juggling platforms. Every day, those ages 65 and older spend 2 minutes or less each on Instagram, TikTok, and Snapchat.

To this end, The Trade Desk (TTD), a demand-side platform and steward of the Unified ID 2.0, has partnered with cloud provider Snowflake and data marketplace tech vendor Narrative to enable secure, turnkey data collaboration and activation. Ad tech consolidation is coming. The programmatic market is overdue for a cycle of consolidation among ad tech vendors.

Stellantis and Amazon announced a partnership to build the next generation of Stellantis鈥� STLA SmartCockpit, which will connect to media, Alexa, and an ecommerce marketplace. Amazon also introduced a way to find and pay for electric charging stations, while numerous companies highlighted sensors as part of driver monitoring systems that ensure driver well-being.

Facebook Marketplace is also a popular platform for Gen Z, said Lute. 3. Assumption: Gen Z is passionate about sustainability. The truth: Gen Z is interested in sustainable products, but constrained by price. Two-thirds (66%) of Gen Z lived paycheck to paycheck as of March 2023, according to a survey conducted by LendingClub in partnership with PYMNTS. 鈥淢oney is always going to come first,鈥� said Lute.

Why: 鈥淸Temu] is opening its marketplace to US sellers and finding success with older consumers,鈥� said our newsletter analyst Sara Lebow. What鈥檚 interesting:. Temu currently has over 100,000 sellers, all based in China, but its expansion to the US in March and the European shortly after will allow merchants to manage their own pricing, marketing, and shipping.

鈥淚f I鈥檓 a customer and I walk into a marketplace and I want to buy something, but everything is in five different languages, five different currencies, or even five different measurement units, I might just walk out,鈥� he said. The same applies to retail media.

鈥淥ur aim is to create digitally enabled and differentiated retail experiences to create seamless shopping and fitness journeys for our consumers across our 尘补谤办别迟辫濒补肠别.鈥�. 3. Offer physical and digital rewards. If a brand鈥檚 rewards program leans too heavily toward in-store or online, it鈥檚 not going to foster a true omnichannel experience.

In the four months leading up to December 2022, Chinese online marketplace Temu experienced 鈥渧irtually unprecedented growth in traffic,鈥� said our analyst Andrew Lipsman. The company鈥檚 heavy investment in search advertising may be a driving force behind its growth.

That鈥檚 partly because it has such wide reach, with 33.9 million UK users in 2023, per our forecast鈥攂ut also because the figures include purchases on Facebook Marketplace. Instagram is the top commerce platform among those ages 18 to 34. That鈥檚 not surprising given it鈥檚 the top social media platform for this age group in the UK, with 12.5 million users, per our forecast.

However, competitors can continue to build out marketplace offerings and fine-tune their search ad relevance to kickstart their own flywheels to help improve traffic scale and quality. They can also leverage physical store traffic to develop in-store RMNs that put Amazon at a disadvantage.

This estimates gross merchandise value (GMV), which includes Amazon鈥檚 direct sales and third-party marketplace sales. The latter accounts for about two-thirds of Amazon鈥檚 total global retail sales, according to our estimates, and Canada鈥檚 share is likely a similar proportion. The company鈥檚 sales in Canada are up threefold from five years ago.

So I think of retail media as the data part and the retail media platform as the marketplace, the onsite stuff. And so the currency is the data, but that's the retail media part. Sarah Marzano (10:53):. You're right.

Does the identity solution have sufficient scale across the right channels and marketplaces? Consider publisher footprint, programmatic availability, and the number of households or individuals that can be reached. Also take into account which identity solutions your buy-side partners are already using. The quality of the identity solution.