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Programmatic will account for more than 9 in 10 display ad dollars this year. How it fares as the last legacy identifiers die out will make or break the future of digital advertising.

We expect UK retail media ad spending to jump 26.4% this year to $5.9 billion, although just 28.8% of those dollars will be allocated to companies other than Amazon. Go further: Read our report on UK In-Store Retail Media.

The vertical鈥檚 spending on digital advertising will surge 12.5% this year, driven by a 14.2% spike in pharma, per our estimates.

Roku delivered strong Q1 results and acquired Frndly TV: The deal boosts live content and supports subscription growth without overspending.

The event generates substantial advertising dollars as well: Retail media ad spending is expected to exceed $54 billion in 2024, with Amazon representing more than three-quarters of the market.

鈥淎 good campaign probably has a little bit of risk,鈥� said 鈥淚t鈥檚 Always Sunny In Philadelphia鈥� star Charlie Day at this week鈥檚 OOH Media Con 25. 鈥淵ou鈥檙e much better off taking the risk and taking the swing on something that could be wildly successful.鈥�

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.

Advertisers will spend $39.64 billion on retail media search in the US this year, 63.6% of total retail media ad spend, according to our November 2024 forecast. Though that share will decline over the next few years, ad spend will continue to pour into the format.

WPP Q1 revenues decline 5% YoY: Another disappointing quarter could spell trouble ahead for the company if it doesn鈥檛 enhance its value proposition.

Click here to view our full forecasts for US retail media ad spending and US search ad spending. Search is the bedrock of retail media strategies. Retailers鈥� online properties are top destinations for shoppers doing product research. Amazon is the most popular place for US adults to start a product search, according to a February 2024 Jungle Scout survey.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.

YouTube鈥檚 Shorts push favors quick hits over deep engagement, leaving influencers to balance reach with revenue in an uncertain ad economy.

Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.

YouTube鈥檚 journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet鈥檚 most powerful platform.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

Automated ad systems, boosted video ad spending, and platforms leaning into their unique qualities led to a bounce-back year in 2024 for social networks overall.

Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.