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That鈥檚 partly because it has such wide reach, with 33.9 million UK users in 2023, per our forecast鈥攂ut also because the figures include purchases on Facebook Marketplace. Instagram is the top commerce platform among those ages 18 to 34. That鈥檚 not surprising given it鈥檚 the top social media platform for this age group in the UK, with 12.5 million users, per our forecast.

And she shared with me that there are now 2 million creators worldwide who have opted into TikTok Creator Marketplace, and that's up from just about 800,00 one year ago. So that's massive growth also shows just how important brand partnerships still are to both creators and to brands. TikTok Creator Marketplace, of course, is TikTok internal tool that matches brands and creators for collaborations.

Amazon鈥檚 third-party services segment grew faster and made more money than AWS in Q1, despite flat retail sales in the quarter, as the retailer leveraged its fulfillment capabilities and marketplace dominance to take a larger cut of merchants鈥� sales.

Well, the distinction is that these newer brands were basically birthed in a period where digital was established. So they got to start with the latest technology. They got to start really building their organization, infrastructure and culture for a digital age.

With the holidays fast approaching, now is the time for retailers to refine their tactics and maximize their ROI in an increasingly crowded marketplace.

I think it launched its first fully integrated digital to physical experience, Life of George back in 2011. And since then, it's launched quite a lot of different AR enhanced experiences that merged physical and digital play like its Lego AR studio app, which digitizes some of its most popular sets.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

The last I heard, these programs weren't popping off as the giant resale marketplaces that these retailers had hoped they would be. Sky Canaves:. I don't know that they're intended to be really big marketplaces as much as a part of engaging with consumers and engaging existing clientele and maintaining relationships with them.

The build out of their marketplace, and how all these things work together to help forge the strength of their ad business, their retail media business, which is now growing incredibly quickly, about 40% year over year. So to me, they're just executing on all fronts, and I think they deserve a lot of credit.

Ecommerce resale will also grow this year, driven by peer-to-peer marketplaces like Depop, OfferUp, and Poshmark, which Gen Z consumers use at much higher rates than the average. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

In a separate survey we ran earlier this year on marketplace shoppers, we also asked about Amazon, and you can really see that there's a skew towards higher income shoppers shopping more frequently on Amazon.

Those providers that are able to show that they do have the tools, that they do follow compliance, that they have been able to follow compliance-related procedures in the past, will be able to separate themselves from the crowd, and, ultimately, strengthen their position in the marketplace and win business.

A lot of digital retail media spending is hand in hand with these more traditional forms of marketing.

One of the comments I did see was what we start to see a marketplace pop up to help companies sell their content libraries. And Tobit is apparently building a marketplace to connect AI bots and scrapers with publishers verified content for a dynamic fee. Fox Corp also building a similar tool. And so you might see marketplaces where these publishers can sell their content libraries to AI companies.

I think the idea that it's shopping plus entertainment is probably more in their favor, but nobody needs another physical marketplace of a bunch of randomness. If you think about some of those fun, quirky stores that are unique items, I feel like that's what it'll be like. And Amazon showed us that that didn't work when you try and bring that online experience in store. Sara Lebow:.

Resale is the process of selling pre-owned products, including both physical sales at consignment or thrift stores and ecommerce sales on marketplaces such as Depop or Poshmark. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

But it's also, they have a new CEO this year, and they have gone back to their basics of trying to make sure that each brand stands for something that is authentic to that original brand purpose and mission, and is differentiated from the very crowded marketplace right now. And they're doing some very cool things with partnerships, and limited assortment runs, and other sort of cool factor things.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

This helps the bank move beyond a transactional marketplace where the value of a customer is equal to the sum of the products they use, to one where a more lucrative multiplier effect is at work.

They go to it not necessarily for entertainment, but for groups, for Facebook Marketplace, things like that. Which is why when they get to that age where they're allowed to get on social media, they are signing up to Facebook accounts even if they're not using it that much, way less minutes per day than they are some of the other platforms.

By connecting with people in your neighborhood, meeting them in Groups, or buying from Facebook Marketplace, you can foster relationships with real people, compared with more anonymous spaces such as Reddit. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

As Gen Zers grow up and make up more of the social media user base, their preferences will redefine how social media is used and how people shop online, said Enberg. They could also speed up new buyer growth, leading to further social commerce gains. 2. Identify what drives purchases and what deters them.

They're going to Groups, or they're going to Marketplace. That also means that Meta is making less money off of them, because both of these are under-monetized areas of Facebook, and also places that you could think about when you're considering where Meta might be starting to offer more options for advertisers in the future. Marcus Johnson (09:07):.

These stamps can add up to experiences like classes or trips, and there鈥檚 even a marketplace for them. We predict other brands will follow Starbucks鈥� expansion of its existing loyalty program with NFTs. 5. Gaming becomes the training ground for marketers with the metaverse.

Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.