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CTV isn鈥檛 exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.

AppLovin beat Q1 expectations and exited gaming: The company is now all-in on adtech, led by AXON鈥檚 rapid growth.

Less than half (49%) of marketing professionals worldwide are 鈥渧ery confident鈥� in measuring ROI for CTV and OTT advertising, according to Nielsen. Watch the full webinar. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Digital鈥檚 share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry鈥檚 digital spending.

Key stat: US OTT video subscription revenues (excluding virtual multichannel video programming distributors) will be nearly two times higher than CTV ad revenues this year, according to our March 2024 forecast. What it means: Streaming is still a subscription-based business, especially for Netflix, which relies more on subscriptions than any other streaming service that sells advertising.

Growth rates in retail media ad spending are slowing YoY. The channel鈥檚 contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.

YouTube鈥檚 Shorts push favors quick hits over deep engagement, leaving influencers to balance reach with revenue in an uncertain ad economy.

FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024鈥攕howing Apple鈥檚 broader ecosystem is carrying the weight of its content ambitions.

Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.

Roku delivered strong Q1 results and acquired Frndly TV: The deal boosts live content and supports subscription growth without overspending.

Walmart wants in on CTV ad innovation: The retailer is partnering with Fubo as the inaugural partner of a new takeover ad format.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

The number of streaming services with at least $1 billion in US connected TV (CTV) ad revenue is set to quadruple from 2020 to 2026, per our March 2024 forecast. The boom isn鈥檛 without its growing pains, though. Advertisers still need to face confusion with fragmentation, unreachable audiences who pay for ad-free streaming, and problems with campaign measurement. We delve into these three challenges and provide solutions.

The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.

Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company鈥檚 earnings.

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

Here are some CTV tools helping marketers keep up.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.