蘑菇AV

The ecommerce giant is making inroads in health and personal care, but it still faces an uphill battle in food and beverage, a coveted retail category that continues to grow online. This deck covers:. Amazon's US ecommerce sales forecast through 2027. Amazon's fastest- and slowest-growing product categories and the categories driving incremental sales growth.

Determine market sizing (brands, media platforms, agencies, solution providers). Develop media strategy (brands, agencies). Allocate budget for campaigns (brands, agencies). Executive Summary. Adoption of AR/VR is slowing, but demographic shifts favor long-term growth. User growth rates are steadily declining.

Develop media strategy (brands and marketers). Click here to view our forecast for US Amazon Prime Day sales.

How and where internet users spend time with various media. This deck can help you:鈥�. Showcase opportunities to customers (agencies and solution providers)鈥�. Determine market sizing (brands, agencies, and solution providers). Click below to view our full forecasts featured in this report:. Total media ad spending in Germany. Digital ad spending in Germany. Retail ecommerce sales in Germany.

How and where internet users spend time with various media. This deck can help you:. Showcase opportunities to customers (agencies, solution providers). Determine market sizing (brands, agencies, solution providers).

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

The news: As the 2025 economy tightens under the pressure of tariffs, AI disruption, and shifting global trade policy, brands are embracing adaptability. Retail growth forecasts have been slashed, inflation-wary consumers are scaling back, and even luxury sentiment is weakening. Our take: Resilient brands are leaning into agile planning, reallocating media spend to ROI-focused channels like search and digital out-of-home, and anchoring value in trust and quality鈥攏ot just price. As emotional volatility shapes consumer decisions, marketers who show relevance and reassurance will lead. The brands that win won鈥檛 wait for stability鈥攖hey鈥檒l build strategies that succeed amid constant change.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

鈥淣ot only does it make delivery faster and cheaper, they get to own the relationship with their customers and use their data to bolster their media networks,鈥� he said. This additional data can give advertisers more insight into consumer behavior, which can be used for more targeted messaging. 3. Membership programs boost loyalty.

The news: On Thursday, Nintendo released the Switch 2, 鈥嬧�媔ts first new console since the Nintendo Switch was launched in 2017. The handheld device comes with upgraded specs, social gaming features, and bundles with exclusive titles like Mario Kart World and Donkey Kong Bananza. It also includes GameChat, a feature that combines voice and video and lets up to 12 people chat while playing games. Our take: With a growing package of subscription perks and social hooks like GameChat, Nintendo may be taking a page from Apple鈥檚 playbook by turning its hardware into a recurring revenue engine. The Switch 2 could be a sticky ecosystem for Nintendo, even if the price goes up.

Consumers aren鈥檛 just looking for deals鈥攖hey鈥檙e looking for brands they can trust. Nearly 80% of consumers say they鈥檇 be more likely to try a new retailer if it appeared in their bank鈥檚 rewards program, according to a new report from 蘑菇AV and Chase Media Solutions.

Despite the rise of digital shopping, brick-and-mortar still dominates retail. This makes in-store digital advertising attractive for marketers, but a new 蘑菇AV and Placer.ai study reveals critical disconnects between marketers' assumptions and consumer reality.

On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months. In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Develop media strategy and allocate budget for campaigns (brands, agencies). Develop commerce strategy (brands). Showcase opportunities to customers (agencies, media platforms, solution providers).

On today鈥檚 podcast episode, we discuss how to get folks to buy something they can鈥檛 go and see in a store, how D2Cs should be thinking about generative AI, and how one DTC is negotiating the tariff minefield. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and CEO and president of Eyebuydirect Sunny Jiang.

Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.

On today鈥檚 podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins鈥攁uthor and Professor of Marketing at the Ross School of Business at the University of Michigan.

The insight: Gen Z consumers are starting their purchase journeys more often on Google properties, including YouTube and Gemini, according to a Business Insider report citing Morgan Stanley data. Our take: Google is doing a good job of leveraging the popularity of YouTube and increasing interest in genAI-powered shopping tools to win over younger shoppers and establish itself as the first port of call in their customer journeys.

The news: Amazon announced its Prime Day event will run from July 8 at 12:01 a.m. PDT through July 11, starting eight days earlier than last year and lasting twice as long as previous events. Our take: Amazon recognizes that while consumers have grown more selective about when and where they spend, many will still jump at the chance to save if they find compelling offers. By extending Prime Day鈥檚 duration, adding tech-driven shopping tools, and broadening its footprint across countries and third-party sites, Amazon is turning the event into an inescapable, large-scale retail moment. Even in a margin-squeezed environment, the visibility and sales potential of Prime Day may be too significant for sellers to pass up.