蘑菇AV

Ad performance risk: With fewer human shoppers browsing, retail media and search ad traffic could dip鈥攊ntensifying competition for premium placements near agent-generated results. Content overhaul: Standard product detail pages may lose influence if AI鈥攏ot humans鈥攊s driving decisions, forcing retailers to rethink how they present and structure product content.

Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.

The US ad industry is at a crossroads. Which path it takes will depend heavily on which candidate is elected.

The news: Google is launching Offerwall, a new Ad Manager tool that lets users unlock publisher content through ads, surveys, or payments鈥攑art of a broader effort to mend relationships with publishers facing traffic loss from AI Overviews and eroding ad share. Publishers say Google pays less than rivals like PubMatic and Magnite, and AI-driven zero-click searches have dropped site traffic significantly. Our take: With a DOJ remedies trial looming and ChatGPT traffic rising fast, Google鈥檚 publisher outreach isn鈥檛 just damage control鈥攊t鈥檚 existential. If AI is to remain useful and ethical, supporting the content it鈥檚 trained on is a must.

US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.

Search ads and retail media to aid Western Europe advertisers: Economic uncertainty to bolster use of ad channels that can deliver solid returns in 2023.

Two in three (66%) of US digital ad-buyers were either using AI or planning to use AI for ad personalization, per our September 2024 "US Retail Media Networks Perception" report. Use this chart:. Marketers can use this chart to defend their own initiatives and to show that AI is often an element of marketing work. Related 蘑菇AV reports:.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Meta is the only major company that claims a higher share of ad revenues than time spent, and it does so by a mile. Many major ad publishers (e.g., search engines and retail media networks [RMNs]) are more concerned with clicks than with time spent. But among those striving to keep users tuned in for as long as possible each day, no one monetizes its users鈥� attention like Meta. How to use this report.

While ad spend allocated to in-store retail media has yet to take off, consumers are ready and willing to engage with digital in-store formats, according to a new survey by 蘑菇AV in collaboration with Placer.ai.