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And other retailers, especially as we move in this post, I don't want to say post Amazon, but to the next stage of retail media where it's going to be much more about the growth of brick and mortar, retail media networks. I think that Walmart becomes the object lesson there that everyone is going to be chasing inside what Walmart do right. Marcus Johnson:. I just had a couple retail ones for you.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analystaccess to find out how you can book interactive presentations on retail media networks, CPGs, and more.

58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.

This is due to a sharply higher forecast for digital ad spending, propelled by increases in retail media and social network ad spending. To view the full forecast, click here. Amazon is driving new gains in CTV ad spending. With the retail giant planning to roll out an ad tier for Prime Video in 2024, we are forecasting its OTT CTV ad revenues for the first time.

Interest in women's sports continues to rise: Media investment and NIL rules drive opportunities for advertisers and growing fan engagement.

media network first party consumer data with premium video content, and then that e-commerce integration, which is really the third component here.

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website鈥檚 product display pages. The department store is hardly the first retailer to recognize the value of UGC鈥攐ver a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

Key Question: What is our outlook for CTV ad spending in the next four years as linear TV continues to recede and emerging digital formats, like retail media, take hold? We鈥檝e lowered our CTV ad spending outlook, but the format remains robust.

Nike and Converse this month filed a lawsuit against 52 purported counterfeit networks that together run 98 websites that have sold fake Nike or Converse merchandise to US consumers within the past 12 months, per Retail Dive.

Improving the experience: At the same time, TikTok is testing an integration that allows some creators to add product links from third-party affiliate networks such as Amazon, Walmart, and Rakuten directly to their posts, per Modern Retail.

Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn鈥檛 erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.

Amazon鈥檚 everyday essentials business is growing 50% faster than the rest of its retail business, retail CEO Doug Herrington revealed during a recent internal all-hands meeting, largely because more than half of those essentials are now being delivered same- or next-day.

Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.

Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.

Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.

US Retail Loyalty Programs 2024 (蘑菇AV subscription required). The Travel Media Network Explainer 2024 (蘑菇AV subscription required).

Amazon also teased an electric vehicle-charging discount in partnership with bp鈥檚 pulse network, which it plans to roll out next year. The strategy: Adding a fuel discount, which mirrors a benefit offered by Walmart+, expands the everyday utility of Prime membership, Jamil Ghani, vice president of Amazon Prime, tells 蘑菇AV. 鈥淔uel savings are relevant to everyone,鈥� he said.