蘑菇AV

Retail sales rose 5.2% YoY in April: But the gains mask a tough climate as consumers pulled forward purchases of tariff-sensitive items like home goods.

鈥淎s retail media has grown, the landscape has become increasingly complex and fragmented, said 蘑菇AV principal analyst Sky Canaves during last week鈥檚 蘑菇AV's summit on Commerce Media Trends 2025. 鈥淐omparisons are hard when standards vary across channels and platforms.鈥�

The payment services company hopes to win audiences connected to key international demographics.

鈥沦丑辞辫辫别谤蝉, or at least those who can afford it, have been pulling ahead on purchases on everything from big ticket items like appliances and autos to small indulgences like coffee and chocolate,鈥� said Canaves. Consumers are also planning ahead for their toy purchases.

The partnership highlights the importance of individual merchant deals and larger platform tie-ups

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

It lets users purchase select products directly from other brands鈥� websites when those items aren鈥檛 available on Amazon and lets shoppers ask Amazon to make the purchase on their behalf. Our take: This launch can help Mastercard stay at the forefront of innovation.