蘑菇AV

Social media is seen by many Gen Zers as a tool for connecting with others鈥�35% of Gen Zers say technology and social media make them less lonely, compared with 29% who say it makes them more lonely, according to a survey from YouGov and Business Insider.

AppLovin may try to acquire social media platforms to expand its user base and ad reach. Industry speculation suggests that the company could pursue acquisitions of platforms like Snapchat, allowing it to tap into a larger, highly engaged audience.

They're much likelier than other generations to look up educational content and budgeting recommendations on social media. And they highly value mobile features that enable smarter spending habits and simplify complex financial planning. To maximize engagement with their financial education content, banks should tailor it to Gen Zers鈥� media preferences.

Creator content has become an important source of creative for paid and owned media channels, and influencer marketing can provide a workaround to some of the paid advertising challenges on social media.

By meeting users where they are鈥攚hether in a search snippet, a knowledge panel, or an embedded tool banks can increase visibility, trust, and engagement at every digital touchpoint.

罢颈办罢辞办鈥檚 engagement rates are higher than Instagram Reels鈥�; which could attract the other half of US marketers who have not yet used this platform. Marketers can better engage audiences by running influencer marketing campaigns across various social channels.

GenAI can help B2B marketers rapidly generate first drafts for all content types (e.g., blogs, white papers, social media posts).

Social media is what she does. Thanks to everyone for listening into the Behind the Numbers show, an 蘑菇AV video podcast. We'll be back on Monday discussing the explosion of sports for brand engagement. Happiest of weekends.

The platforms have historically optimized their products for engagement, and the possibilities for adverse consequences are high. Platform trends: Social platforms want to ride retail media鈥檚 coattails.

Loyalty programs would likely appeal to younger consumers, though, and would improve opportunities for ongoing engagement with customers who buy across channels. Sources. Bain & Company. Bank of America. Barclays. Bizrate Insights. Boston Consulting Group (BCG). Circana. McKinsey & Company.

As existing AR tools like social media filters and virtual try-on solutions improve, they will give marketers new and innovative ways to connect with consumers, according to our AR and VR Are Reshaping the Future of Consumer Engagement report.

Ad airings during women鈥檚 sports events had 40% greater impact on consumer engagement than the average primetime TV ad airing, a 56% YoY jump, according to an EDO report. The estimated investment in women鈥檚 sports rose 139% from 2023, to $244 million in 2024, per EDO. Key stat: Relationship challenges between brands and agencies are limiting the quality of creative work.

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

That鈥檚 true even among Gen Z: They were most likely to cite TikTok as their primary platform for creators, but at least half had also watched creator content on Instagram and YouTube in the previous month, per our July 2023 US Gen Z Social Media survey. Video should be the anchor in creator strategies.

Social media use is increasing quickly for Gen Z, growing 7.7% in 2024 compared with 1.8% for the general population. Gen Z will account for 62.8 million US digital buyers by 2028, per our forecast. 47% of Gen Zers use social media for 2 to 4 hours daily, making the digital third spaces curated on these platforms critical for brands. What are digital third spaces?

But that hasn鈥檛 stopped Meta from trying to court creators and users to boost engagement in the meantime. Meta stands to lose billions in ad revenues if it loses an FTC antitrust case. The monopoly trial, which started earlier this month, takes aim at Meta鈥檚 acquisitions of Instagram and WhatsApp.

In fact, it鈥檚 unrivaled in terms of daily engagement. Average daily time spent with the medium was 2:51 in the US, 16 minutes ahead of No. 2 Bulgaria. It was 1:06 more than the global average, which equates to 38.6% more time spent with TV by those in the US. Perhaps because of this large lead, broadcast TV time has plateaued in the US.

Retailers have long understood the importance of an omnichannel strategy, with the focus on offering a consistent customer experience across all touchpoints including stores, websites, apps, and social media.

The final say: Perception equals reality on social media. And with Musk continuing to use the platform to perpetuate his own ideology, it鈥檚 hard to imagine that liberal and moderate voices on Twitter will get the same airtime as those that align with Musk鈥檚 political views.

Brands need to invest in 鈥渃ompelling, sharable content鈥� in order to achieve virality and drive both engagement and sales, said Glenn Ginsburg, president of QYOU Media. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

I think the time spent, the engagement story is really important and I think it's one of the major reasons why I think this rebrand does make sense. It does. What does, for example, Netflix do so well? It provides all sorts of different types of programming. We spoke about demographics, it does that whether it's for kids or young adults or adults, and I think this rebrand does help. It really does.

Expanding social media reach can help new customers discover a brand and show existing ones new products. Marketers looking to expand social media reach may look to TikTok, which is the fastest-growing social media platform worldwide in 2024, with a growth of 9.4% YoY, per our May 2024 forecast. 3. Social media CPMs are on the rise.

鈥淭丑别 engagement on TikTok has improved, so even though CPMs have crept up a little bit, we鈥檙e okay with it because, over time, we鈥檝e seen better 别苍驳补驳别尘别苍迟,鈥� said Katya Constantine, CEO of agency DigishopGirl Media. TikTok is trying to attract more performance marketing dollars. Many brands saw organic success on TikTok when the app first started taking off in the US.

Latin America overindexed in time spent with social media/messaging at 3:25 daily, 65 minutes more than the global average. And respondents in East Asia and Oceania spent significantly less time daily with desktops/laptops/tablets than every other region, at 1:29 daily; it was less than half the time spent in many regions in the GMI. What does the peak in time spent with media mean?