蘑菇AV

In recent months, X has tried to capitalize on that engagement, including by launching NFL and NBA Portals鈥攃entralized locations where users can keep up with real-time league news. New video features could also help drive more usage.

Threads has obviously grown quite a bit this year, in part because it's only been around a bit, last 13 months or so now, and daily engagement on Threads is lower, but it's certainly grown a lot.

Ongoing rivalry: X (formerly Twitter) is Threads鈥� largest competitor, and adding messaging and advertising options could give Threads a boost in daily engagement. X has struggled to retain advertisers this year as brands have grown nervous about the company鈥檚 direction and image.

Strong engagement with traditional TV allied with increasing interest in digital video formats is fueling this trend. Traditional TV declines are muted in Germany. Like in most other Western markets, traditional TV viewing is falling in Germany. But the pace of decline is slow compared with some of its neighbors.

The news: Spotify added auto-moderation to its podcast comments as it fleshes out an ongoing push into social media features. Podcasters can set comments to be posted automatically, filtered for sensitive comments, or held for review. They can also block specific keywords, phrases, or emojis.

The company can afford to keep raising its marketing and advertising budget to acquire customers because of its engagement and retention rates. It doesn鈥檛 pose a threat to incumbent health systems, but new D2C healthcare entrants (we鈥檙e eyeing you, Amazon Clinic) will need to play catch up.

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

鈥淭he past three years have been about driving rapid digital customer growth across our business,鈥� Caleb Pearson, vice president of media and digital for US marketing at McDonald鈥檚, told us, 鈥渇rom launching new digital experiences in our app through MyMcDonald鈥檚 Rewards, in-app delivery, and enhanced mobile order and pay capabilities, to providing personalized customer engagement across our paid and owned

Tesco, for instance, reports high engagement during transactions and an average 43 seconds of dwell time. Ads can be targeted according to factors such as time of day, location, weather, and gender. Advertisers can also ask customers on-screen questions. Tesco is also launching digital ads on electric vehicle (EV) charging bays.

The Australian government introduced legislation that requires social media platforms like Facebook, Instagram, and TikTok to prevent children younger than 16 from using their services. The law is expected to take effect within a year of passage. 鈥淪ocial media is doing harm to our kids, and I鈥檓 calling time on it,鈥� Australia鈥檚 Prime Minister Anthony Albanese said.

Key Stat: Half of marketers consider engagement rates when choosing creators to work with, significantly more than the shares that consider factors such as follower counts and campaign fit. Executive Summary. A maturing creator economy faces pressure on several fronts.

Streaming services are using games to boost engagement, while phone providers and console creators compete for on-the-go gamers.

This trend should be top-of-mind for payment providers trying to increase engagement and develop tools that appeal to customers. Related content: Check out our new UK Consumer Payment Habits report to learn how consumers are helping shape the UK鈥檚 payments ecosystem.

Social media has also become a key component of the shopping journey for many consumers. While 75% of Target guests are active on social media, this number becomes even more pronounced with Gen Z. Over 50% of Gen Z state they use social media as their primary discovery vehicle for products instead of using search engines, according to 蘑菇AV.

Argentina鈥檚 internet users also stand out for their engagement with most traditional media. The country led the region in time spent with broadcast radio, at an average of 1:09 per day, just ahead of Colombia. Argentina then tied for second with Chile (behind leader Brazil) in time spent with broadcast TV.

While engagement rates for nano- and micro-influencers vary depending on the platform and how those tiers are defined, one thing is clear: The conversion potential is high. On TikTok, for example, influencers with 50,000 followers or fewer had a significantly higher engagement rate on affiliate content than any other influencer tier, per October 2023 data from Captiv8.

The opportunity: Today鈥檚 premium smartphones are powerful and capable enough to run more demanding mobile games, and their always-connected features will help drive up engagement. Portable console makers like Nintendo and Steam might consider adding 5G capability to their devices to enable ubiquitous access and true mobile gaming to compete with iPhones and Android flagships.

Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.

Integrate social media into mobile-first strategies, tapping into emerging advertising opportunities. Leverage shoppable media advertising formats on platforms like Pinterest, TikTok, Instagram, and Snapchat to expand brand reach and drive mobile sales. Drive app engagement with loyalty programs, exclusive offers, and user-focused features.

That's more time than folks spend per day with social media according to our estimates. So this was really good numbers. (16:07):.

Rather, it鈥檚 evolving from a phase of rapid expansion to one of deepening engagement with voice-enabled devices that can do more. How age is shaping the voice assistant market. A generational divide characterizes voice assistant adoption, creating a barbell effect.

Digital engagement favored mobile at 4:37 daily, placing the country in the top 10 for time spent with mobile devices worldwide. Desktop/laptop/tablet time dropped 7 minutes YoY and is down from 3:58 in 2021. Broadcast radio time in Indonesia is the lowest in the region at 30 minutes daily. That was 9 minutes short of the regional average.

Engagement among consumers who use budgeting apps is robust: 64% of users check them daily, per Plaid鈥檚 The Fintech Effect report. Dive deeper: Read our Era of Uncertainty: Credit Cards report to learn about the challenges issuers could face with rising economic uncertainty and strategies they can use to cut risk.

The company announced AR Ads are launching globally across Reels (both Instagram and Facebook) and Facebook Stories; Sephora created a successful AR experience in a recent ad test, resulting in increased reach and engagement. Meta is also testing bigger call-to-action buttons and extra info on Reels ads. On Facebook, users can now pause video ads and preview the linked destination.