蘑菇AV

EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

Here鈥檚 what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Gen Z is looking for 鈥渂esties,鈥� said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.

Both apps see user spikes in light of Trump鈥檚 win and Musk鈥檚 divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

Meta鈥檚 strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google鈥檚 territory as Gen Zers use social networks to look up tutorials, trends, and more.

Canada鈥檚 and Australia鈥檚 recent restrictions raise stakes for ByteDance, challenging advertisers dependent on TikTok鈥檚 vast audience.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Now that the election outcome is certain, we explore how Trump鈥檚 proposed tariffs, big-business agenda, and media influence will affect key areas of digital marketing and advertising.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

As social usage continues to become more private and community-driven, groups will remain central sources of Facebook user engagement. The challenge for Meta is directing those users to more monetizable areas of the app, namely the Feed. Stay tuned: For more on Facebook Marketplace, see our upcoming report, 鈥淐onsumer Approaches Toward Social Commerce,鈥� coming in August.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix鈥檚 organic reach.

鈥淪leepmaxxing鈥� is the newest health fad to go viral on TikTok: The social media-inspired trend entails using a range of products, services, and gadgets to optimize one鈥檚 sleep. But some ideas have gone too far and are potentially harmful.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

By integrating Reuters content, Meta aims to enhance its AI鈥檚 credibility and drive ad revenue while carefully reentering the news domain.

Within the region, South Africa is No. 1 for social media usage in both average time spent (3:34) and penetration (99.7%). Smart home device penetration experienced a small increase. Middle East and Africa still has the lowest penetration of all regions, at 9.1%, but smart home devices are one of the only areas where an increase occurred, and it鈥檚 in line with a near global trend.