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Amazon鈥檚 content expenditures climbed by 28% to $16.6 billion in 2022 from $13 billion in 2021, with Amazon Originals, live sports coverage, and licensed third-party video bundled with Prime growing roughly 40% to $7 billion. This new policy could reshape the streaming landscape and developer ecosystem given Amazon's considerable US presence; nearly three in 10 US CTV households own a Fire TV.

They've also come under criticism within the running community for their work with Alberto Salazar, who is one of the most famous running coaches, is now banned from the sport, and their treatment of female runners when they were pregnant, such as Allyson Felix, and she's spoken out against them as well as others.

Even-numbered years tend to have higher growth rates, due to elections and big sporting events. Negative signs:. Dentsu recently downgraded its global ad spending forecast slightly, arguing that ad spend growth is actually an illusion driven by inflation. Many tech and media companies are watching their budgets, due to large rounds of layoffs.

Linear TV ad spend has its bright spots, specifically during elections and major sporting events. But overall, US linear TV ad spend is declining as CTV spend picks up. Over the next four years, US linear ad spend will decrease by $4.48 billion while CTV will increase by $15.81 billion.

Especially yeah, because the biggest sport being football, most of the money being there, but maybe... And then more players, perhaps. Different type of sport. Let's go to Stephanie. Stephanie Taglianetti:. All right. Changing it up quite a bit. May 12th is National Limerick Day in the United States. Marcus Johnson:. Oh. Max Willens:. Yes. Stephanie Taglianetti:.

Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.

One similarity though is both places have a huge active and sports culture. So in LA you'll see people running and exercising on the beach. I mean, I live in Santa Monica, so see people come from surfing in the morning. There's not surfing in Finland and people aren't really on the beach exercising, but they are playing a lot of sports and working out.

Sports, perhaps, Netflix shows, maybe not as much. So I wonder if that would be as big of a problem as perhaps it should be. Carina Perkins:. No, I was thinking specifically about sports there. Yeah, I agree. For wider TV watching, possibly. Marcus Johnson:. Yeah. Ross? Ross Benes:. I was going to say, it depends how many people in your household.

And a huge driver of this is just how much they're spending on acquiring the rights to show people more entertainment and more content, expanding their reach into sports and entertainment to boost their advertising.

Sports teams. Tech and software. Other Social Media KPIs available to subscribers include:. Facebook Posts Per Day. Facebook Posts Per Week. Instagram Posts Per Day. Instagram Posts Per Week. Median Monthly Social Ad CPC. Median Monthly Social Ad CTR. Median Monthly Social Ad Spend. Social Ad Click Growth. Social Ad CPM. Social Ad CPM Growth. Social Ad Impression Growth. Not a subscriber?

Charter Spectrum will offer Max to its customers: A carriage deal with Waner Bros. Discovery continues the trend of streamers winning out in pay TV negotiations.

Fanatics plans to use GPT-3 to help power its customer-service chatbot for its online sports gambling business, Hollis Donaldson, the VP of operations at Fanatics Gambling & Betting, told The Wall Street Journal. In addition, a number of companies have announced retail-specific generative AI tools to help retailers and other enterprises reap the benefits of the new technology.

Live sports events like the Olympics and news events like the US presidential election tend to give linear TV a boost, but linear TV ad spend is on the decline as streaming takes over. Linear TV is composed of two sub-categories鈥攐ver-the-air (OTA) and pay TV. OTA: Free, broadcast television.

It's definitely becoming more of a team sport.

Why it works: Las Vegas is a tourist and event hub, which means ads on its new Sphere can target people going to conventions, sporting event attendees, and concert audiences who flock to the city. A campaign spot on the Sphere is pricey, but the 360-degree billboard also tends to go viral on social media, meaning campaigns that happen in Vegas won鈥檛 stay in Vegas. Source: Target on Instagram.

And in September 2022, Nike announced similar partnerships in Europe with JD Sports and Zalando. In October 2022, Starbucks announced a tie-up with Delta Air Lines, the first in an upcoming number of loyalty collaborations that the coffee chain is eyeing to enhance its rewards program, which already boasts nearly 30 million US members that drive more than half of sales.

And for our final story, we're heading stateside where Walmart Connect is working with NBCUniversal to bring targeted ads to live sports. In another retail media focused announcement, Walmart Connect revealed that it is working with NBCUniversal to integrate retail media powered ads within live sports streams, a first for the media giant.

According to Sports Business Journal, thanks to the League's newly-enhanced dasherboard technology, which allows for the seamless insertion of virtual ads during live broadcasts, the NHL can finally target Canadian fans with Canadian ads during the post-season. That's one home win for the Canada team already. And that's my three in three this month.

He came up with the idea of organizing a series of sports competitions to be held at the same time as the Olympic Games in London. Carina Perkins:. Wow. Sarah Marzano:. Done. Marcus:. Oh, wow. Carina Perkins:. That's cool. Marcus:. Bang, in 30 seconds. Sarah Marzano:. I mean, I had so many more things to say, but I'm just trying to adhere to the timing. Marcus:. I kind of want one more.

That could change if Apple launches an ad-supported tier, which seems plausible given its embrace of live sports. Whatever happens, it seems likely that Apple, Netflix, and other tech titans like Amazon, YouTube, TikTok, Snap, and Meta will come to personify the upfronts just as TV networks have since the 鈥淢ad Men鈥� days.