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Linear TV ad spend has its bright spots, specifically during elections and major sporting events. But overall, US linear TV ad spend is declining as CTV spend picks up. Over the next four years, US linear ad spend will decrease by $4.48 billion while CTV will increase by $15.81 billion.

This suppressed ad spending on transit, street furniture (curbside placements at newsstands, kiosks, and convenience stores), and place-based ads (seen in venues such as malls, sports arenas, restaurants, and gyms). Roadside traffic did not decline as much, which contributed to billboards receiving a greater share of OOH budgets. Placed-based has been the slowest to recover.

Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.

Especially yeah, because the biggest sport being football, most of the money being there, but maybe... And then more players, perhaps. Different type of sport. Let's go to Stephanie. Stephanie Taglianetti:. All right. Changing it up quite a bit. May 12th is National Limerick Day in the United States. Marcus Johnson:. Oh. Max Willens:. Yes. Stephanie Taglianetti:.

Sports, perhaps, Netflix shows, maybe not as much. So I wonder if that would be as big of a problem as perhaps it should be. Carina Perkins:. No, I was thinking specifically about sports there. Yeah, I agree. For wider TV watching, possibly. Marcus Johnson:. Yeah. Ross? Ross Benes:. I was going to say, it depends how many people in your household.

Sports teams. Tech and software. Other Social Media KPIs available to subscribers include:. Facebook Posts Per Day. Facebook Posts Per Week. Instagram Posts Per Day. Instagram Posts Per Week. Median Monthly Social Ad CPC. Median Monthly Social Ad CTR. Median Monthly Social Ad Spend. Social Ad Click Growth. Social Ad CPM. Social Ad CPM Growth. Social Ad Impression Growth. Not a subscriber?

Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.

Fanatics plans to use GPT-3 to help power its customer-service chatbot for its online sports gambling business, Hollis Donaldson, the VP of operations at Fanatics Gambling & Betting, told The Wall Street Journal. In addition, a number of companies have announced retail-specific generative AI tools to help retailers and other enterprises reap the benefits of the new technology.

Live sports events like the Olympics and news events like the US presidential election tend to give linear TV a boost, but linear TV ad spend is on the decline as streaming takes over. Linear TV is composed of two sub-categories鈥攐ver-the-air (OTA) and pay TV. OTA: Free, broadcast television.

And the sports stadiums are, I think because the technology continues to struggle with essentially receipt problems is going to run into major consumer blow back because the last thing you want is to be charged twice for an outrageously expensive beer or cheeseburger in a sports stadium. And so-. Stephanie Taglianetti:. Or a sweatshirt. Max Willens:. That's exactly right.

It's definitely becoming more of a team sport.

Why it works: Las Vegas is a tourist and event hub, which means ads on its new Sphere can target people going to conventions, sporting event attendees, and concert audiences who flock to the city. A campaign spot on the Sphere is pricey, but the 360-degree billboard also tends to go viral on social media, meaning campaigns that happen in Vegas won鈥檛 stay in Vegas. Source: Target on Instagram.

One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon鈥檚 primary competitors to advertise on its airwaves?

People are also buying books and music, toys, technology, furniture, and sports equipment secondhand. And they鈥檙e shopping both for themselves and for others: 1 in 10 UK consumers plans to give more secondhand or refurbished gifts this holiday season, per a July 2023 survey by Censuswide for eBay. Secondhand shopping habits vary by generation.

Sports is starting to introduce that more and more. The Olympics, you're able to watch four different events at one time. With football, with the NFL RedZone, you're able to watch four things at one time. And those are, at least NFL RedZone is ad free. But I wonder what that looks like in terms of advertising and advertising attention when you're able to flick back and forth between two screens.

And for our final story, we're heading stateside where Walmart Connect is working with NBCUniversal to bring targeted ads to live sports. In another retail media focused announcement, Walmart Connect revealed that it is working with NBCUniversal to integrate retail media powered ads within live sports streams, a first for the media giant.

According to Sports Business Journal, thanks to the League's newly-enhanced dasherboard technology, which allows for the seamless insertion of virtual ads during live broadcasts, the NHL can finally target Canadian fans with Canadian ads during the post-season. That's one home win for the Canada team already. And that's my three in three this month.

Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That鈥檚 because the dynamics of the influencer-brand deal landscape are evolving.

So ads served, Sara says, in a sports bar during a Detroit Lions football game might feature great Lakes tourism, where a local car dealership's ads served in a gas station pump on summer nights might feature a cold energy drink on sale in the convenience store bars. And venues also can run their own TV commercials on this format as well, so a lot of potential there. (09:41):.

One similarity though is both places have a huge active and sports culture. So in LA you'll see people running and exercising on the beach. I mean, I live in Santa Monica, so see people come from surfing in the morning. There's not surfing in Finland and people aren't really on the beach exercising, but they are playing a lot of sports and working out.

Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla鈥檚 brand value drops 9%.

So there isn't going to be live sports, there isn't going to be prestige TV. Many of them have no or very little original content that they're paying for. There's not a lot of the most famous, most popular movies, et cetera. You can ramp this thing up. Your licensing fees are low. You're offering it for free. You're just selling advertising.

That could change if Apple launches an ad-supported tier, which seems plausible given its embrace of live sports. Whatever happens, it seems likely that Apple, Netflix, and other tech titans like Amazon, YouTube, TikTok, Snap, and Meta will come to personify the upfronts just as TV networks have since the 鈥淢ad Men鈥� days.

So, Carina, what's your favorite sport? Let's use an analogy from your favorite sport. Carina Perkins:. Oh, good luck with that. Eventing. Suzy Davidkhanian:. No, he doesn't-. Marcus Johnson:. One more time? Carina Perkins:. Eventing. Marcus Johnson:. Eventing? Carina Perkins:. Eventing. Yeah, it's a three-stage horse sport. Marcus Johnson:. Okay, pick again. Blake Droesch:.

Social media鈥檚 relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.