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Especially yeah, because the biggest sport being football, most of the money being there, but maybe... And then more players, perhaps. Different type of sport. Let's go to Stephanie. Stephanie Taglianetti:. All right. Changing it up quite a bit. May 12th is National Limerick Day in the United States. Marcus Johnson:. Oh. Max Willens:. Yes. Stephanie Taglianetti:.

People are also buying books and music, toys, technology, furniture, and sports equipment secondhand. And they’re shopping both for themselves and for others: 1 in 10 UK consumers plans to give more secondhand or refurbished gifts this holiday season, per a July 2023 survey by Censuswide for eBay. Secondhand shopping habits vary by generation.

Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.

Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.

Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.

But in this country, when the wave of sports betting apps started to become legalized over the past few years, you just saw ads everywhere. We didn't restrict it at all. And the ads come with a little warning, if you have a gambling problem, please call this number. But nonetheless, there's ads for gambling all over our TV and internet. (20:21):.

Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.

This suppressed ad spending on transit, street furniture (curbside placements at newsstands, kiosks, and convenience stores), and place-based ads (seen in venues such as malls, sports arenas, restaurants, and gyms). Roadside traffic did not decline as much, which contributed to billboards receiving a greater share of OOH budgets. Placed-based has been the slowest to recover.

Quick-service restaurants can show ads to shoppers running morning errands; entertainment brands can promote TV shows, concerts, and sporting events; ride-sharing apps can run ads next to the beer aisle on weekends, or during bad weather; local auto dealers can run ads for pickup trucks in the lumber aisle; and telecoms can run ads in the smartphone and tablet aisle.

Netflix, when they first started doing live sports, they didn't say, "We've got a bunch of stuff planned." They started one. They trialed it to see what... saw what it was like, what kind of returns they got, and then added another and another. But there's a chance this works. Partly because public of opinion of cable news is so low, so maybe there's a bit of a news vacuum.

Why it’s worth watching: The FIFA World Cup is one of the most popular sports events in the world. Visa has three key opportunities as the event’s official payment technology partner. Visa can rake in major volume. More than 1 million visitors are expected to attend the FIFA World Cup this year.

What trends will be talking about this year? Economic pressures will push retailers to look for new revenue streams this year.

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.

While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.

One similarity though is both places have a huge active and sports culture. So in LA you'll see people running and exercising on the beach. I mean, I live in Santa Monica, so see people come from surfing in the morning. There's not surfing in Finland and people aren't really on the beach exercising, but they are playing a lot of sports and working out.

It's definitely becoming more of a team sport.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.

And a huge driver of this is just how much they're spending on acquiring the rights to show people more entertainment and more content, expanding their reach into sports and entertainment to boost their advertising.

Jeremy, it could be a question too, there's only one city in America where all its major sports teams in the city share the same color palette. Jeremy Goldman:. I'm not going to get this. This is hard. Marcus Johnson:. It is hard, yeah. Jeremy Goldman:. Oh my God. Am I going to feel stupid? Marcus Johnson:. No. Maybe. Jeremy Goldman:. I was going to say Detroit. Is it Detroit? Marcus Johnson:. Oh no!

Like the eye test, they call it in sports, you can see all the analytics you want, but there's the eye test which can also tell you what's going on. Alison Gensheimer:. I think Ross said something that's interesting though, we were just having a conversation about this, which makes it so timely, is that the data does have to be something you can understand.