Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.
Article
| Nov 13, 2023
Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.
Article
| Sep 27, 2024
Coverage of sports betting, including commentary on what it means for advertisers. Sources. Advertiser Perceptions. Antenna. Bloomberg. Digiday. Madison and Wall. Netflix. Nielsen. Reelgood. SVB MoffettNathanson.
Report
| Jun 21, 2023
And with an international portfolio that includes Premier League matches in the UK and other prominent soccer properties in Western Europe, Amazon means business when it comes to live sports. Compared with traditional media companies, it has deep cash reserves and no need to monetize sports video directly, as long as it helps turn the flywheel.
Report
| Aug 14, 2023
Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.
Audio
| Jun 7, 2024
Chart
| Nov 13, 2024
Source: SiteMinder
Quick-service restaurants can show ads to shoppers running morning errands; entertainment brands can promote TV shows, concerts, and sporting events; ride-sharing apps can run ads next to the beer aisle on weekends, or during bad weather; local auto dealers can run ads for pickup trucks in the lumber aisle; and telecoms can run ads in the smartphone and tablet aisle.
Report
| Mar 16, 2023
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Article
| Nov 7, 2023
While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.
Article
| Feb 6, 2024
Chart
| Nov 7, 2024
Source: M Booth
This suppressed ad spending on transit, street furniture (curbside placements at newsstands, kiosks, and convenience stores), and place-based ads (seen in venues such as malls, sports arenas, restaurants, and gyms). Roadside traffic did not decline as much, which contributed to billboards receiving a greater share of OOH budgets. Placed-based has been the slowest to recover.
Report
| Aug 3, 2023
It's definitely becoming more of a team sport.
Audio
| Jun 12, 2023
Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.
Report
| Sep 7, 2023
Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.
Article
| Sep 12, 2023
And the sports stadiums are, I think because the technology continues to struggle with essentially receipt problems is going to run into major consumer blow back because the last thing you want is to be charged twice for an outrageously expensive beer or cheeseburger in a sports stadium. And so-. Stephanie Taglianetti:. Or a sweatshirt. Max Willens:. That's exactly right.
Audio
| Sep 13, 2024
Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.
Article
| Sep 18, 2024
Jeremy, it could be a question too, there's only one city in America where all its major sports teams in the city share the same color palette. Jeremy Goldman:. I'm not going to get this. This is hard. Marcus Johnson:. It is hard, yeah. Jeremy Goldman:. Oh my God. Am I going to feel stupid? Marcus Johnson:. No. Maybe. Jeremy Goldman:. I was going to say Detroit. Is it Detroit? Marcus Johnson:. Oh no!
Audio
| Jun 1, 2023
Like the eye test, they call it in sports, you can see all the analytics you want, but there's the eye test which can also tell you what's going on. Alison Gensheimer:. I think Ross said something that's interesting though, we were just having a conversation about this, which makes it so timely, is that the data does have to be something you can understand.
Audio
| Mar 21, 2024
Story two: Jacob, you recently wrote that Amazon Prime Video will roll out new AI powered broadcast features for Thursday night football, which it now has the rights to, to enhance the sports fan's viewing experience.
Audio
| Sep 21, 2023
There's also the fact that it's a odd numbered year and even numbered years tend to have higher growth rates, because you have the elections and big sports events. Marcus Johnson:. Good point. And the big [inaudible 00:09:43]. Paul Verna:. All of those factors, I think, drive 2023 down.
Audio
| Jul 10, 2023
And for our final story, we're heading stateside where Walmart Connect is working with NBCUniversal to bring targeted ads to live sports. In another retail media focused announcement, Walmart Connect revealed that it is working with NBCUniversal to integrate retail media powered ads within live sports streams, a first for the media giant.
Audio
| Jun 23, 2023
Sports is starting to introduce that more and more. The Olympics, you're able to watch four different events at one time. With football, with the NFL RedZone, you're able to watch four things at one time. And those are, at least NFL RedZone is ad free. But I wonder what that looks like in terms of advertising and advertising attention when you're able to flick back and forth between two screens.
Audio
| Oct 7, 2024
Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
Article
| Sep 11, 2024
On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
Audio
| Dec 17, 2024
On today’s podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.
Audio
| Dec 12, 2024