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Respondents in China continued to favor online TV/streaming over live TV: Streaming penetration was 90.8% (up 4.5 percentage points YoY), while live TV penetration was 83.3% (up 6.7 percentage points YoY). The streaming video viewership rate of a group of named international and domestic services was 89.7%.

On today鈥檚 podcast episode, we discuss Meta鈥檚 new AI search initiative, what the 2023 鈥測ear of efficiency鈥� has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Streaming ads will enable Walmart to reach consumers beyond its website and stores, positioning it as a more competitive ad partner against Amazon and Google. The acquisition allows Walmart to build an in-house advertising and media platform, similar to Amazon鈥檚 Fire TV and Prime Video ad strategy.

The tariffs would likely cause a significant loss of revenues for US studios and streaming services. This could lead to a decline in the overall market for US films, as studios become less willing to invest in new projects.

They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform. YouTube for Marketers Explainer (蘑菇AV subscription required). The CTV Opportunity(蘑菇AV subscription required).

So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

NBC, Bravo, and Peacock will remain with NBCUniversal, emphasizing their importance to the company鈥檚 broadcast and streaming ambitions. Why it matters: SpinCo鈥檚 formation underscores the declining influence of traditional cable networks and the challenges of sustaining them in a streaming-first era.

When retail shifts to on-screen commerce, streaming services must carefully consider how they might interrupt an audience鈥檚 experience, said Hall. 鈥淔or a show with such a devoted following, it鈥檚 all encompassing and you don鈥檛 want to be taken out of that with a brand,鈥� said Hall. 鈥淒oing products inspired by that show makes a lot more sense.鈥�.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

On-demand/streaming service adoption in Indonesia was 94.8%, slightly below the regional average of 96%. Video streaming adoption was also strong at 94.3%, ranking it No. 4 in the region. Indonesia was No. 2 in the region for social media usage at 99.4%. This is higher than the regional average of 98%.

New York Times demonstrates steady growth in Q3: Digital subscriptions and content verticals drive revenue as leadership outlines long-term subscriber strategy.

On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.

Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.

For the most part, that鈥檚 on social media and music streaming apps, but other categories are ripe for targeting, depending on the preferred audience. Marketers may have success reaching Gen Z on gaming and entertainment apps as well. Those are downloaded by 54% and 53%, respectively, of Gen Zers.

There鈥檚 a lot for marketers to learn about CTV ads, which encompass digitally sold ads showing up on screens through software like streaming services, hardware like smart TVs, streaming devices like Apple TV, or video game consoles. Here are five essential things to know. 1. The CTV advertising market is experiencing substantial growth.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Amazon鈥檚 Bond expansion could redefine how legacy franchises evolve in the streaming era, balancing theatrical appeal with multi-platform content strategies.