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We've also seen a lot of strong growth for ad supported video on demand services in general. That's part of why so many big streaming services are adding ad supported tiers. But Tubi's growth is really interesting because despite that big growth, they're not this household brand in the way that a lot of other streaming services are.

Compare consistency of content on streaming platforms. Contrast streaming and linear cancellation rates. Assess streaming ad strategy. More like this:. Streaming Service CPMs 2023 (Insider Intelligence subscription required). As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. Seeking profitability, streamers increase subscription prices.

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.

Amazon is doing it organically through its ad-supported video content, including its exclusive license for the NFL鈥檚 Thursday Night Football franchise and its ad-supported Freevee streaming service. Other retailers are getting there through partnerships, notably Walmart with The Trade Desk and The Kroger Co. with Roku.

The news: Google announced in October that it鈥檚 shutting down its 3-year-old Stadia game streaming service, indicating Big Tech is steering away from risky long-term investments. The service will end January 18, 2023. Stadia users will be refunded for controllers, games, and in-game purchases. Saved games and any progress on games will be lost, which has some players upset.

Digital pay TV, however, which includes services such as YouTube TV and Sling TV, is slowing down the trend, but only slightly. Digital pay TV is drawing fewer cord-cutters than it did in previous years now that providers have raised prices to align with linear TV subscription rates. 3. Five streaming services will exceed $1 billion in ad sales.

Under a new deal, Spectrum TV Select customers will have access to the ad-supported tier for Disney+, while Spectrum TV Select Plus customers will also gain access to ESPN Plus鈥攁nd (eventually) the standalone ESPN streaming service that Disney has been planning.

YouTube鈥檚 connected TV (CTV) business will make up less than 40% of its overall ad business in 2023, so its CPM average is driven down by the generally lower rates for mobile and desktop video, according to our Streaming Service CPMs 2023 report. YouTube is creating the capabilities to buy ads that exclusively target its TikTok rival, YouTube Shorts, according to AdExchanger.

Will AVOD, Price-Slashing, and Localized Content Keep the Streaming Giant in the Lead?

Our take: Roku is making the right moves to reinforce its position in ad-supported streaming while carefully expanding into complementary paid services. The Frndly TV deal aligns well with its goal of boosting Roku-billed subscriptions without major content spend.

Several streaming services like Disney and Hulu are opening up CTV ad inventory, which will likely lead to more marketers breaking into the sector. An increase in competition means advertisers will have to use every tool in their arsenal to stand out. BrightLine鈥檚 data shows that scrollable ads are one way to do just that.

Connected TV (CTV) ads are skyrocketing, leaving advertisers navigating new ad loads on platforms like Netflix and Disney+ while grappling with the challenges of measuring ROI in the streaming domain.

But even if it鈥檚 being used from a TV screen, users may not be too pleased to watch TV-style ad breaks while using an audio streaming service. To avoid friction, Spotify has encouraged advertisers to put extra effort into ads to make sure they work well, whether listened to or watched. Vaughn said that initiative is an especially important priority for CTVs.

On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.

On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.

Zoom out: Roku's partnership with the NBA to launch a free streaming sports channel and content hub, alongside deals like Amazon's WNBA broadcasts and Peacock's exclusive NFL game in Brazil, underscores the aggressive expansion of streaming services into sports to attract viewers and advertisers. Sensing an opportunity, Fox, Warner Bros.

Netflix will generate more than $14 billion in US OTT subscription revenues this year, more than any other company. Disney will come closest to Netflix, but that鈥檚 after Disney+, Hulu, and ESPN+ revenues are combined. Netflix will account for more than one-fifth of total OTT subscription revenues this year; no other service comes close.

Ad-free streaming services have launched ad-supported tiers, taking advantage of increasing time spent with CTV and improving the amount of inventory available to advertisers, our analyst Yoram Wurmser said on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淓ven TikTok is making a push into CTV,鈥� he said. 鈥淭here are just more opportunities for ads on CTV.

Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

Streamers take Newfronts: Most TV networks and streaming services are focused on Upfronts, but Peacock and Roku will present at Newfronts this year as both services face significant challenges. Roku鈥檚 Newfronts plans come days after it announced the layoff of an additional 200 employees, the second round of layoffs it implemented in two months.

Unless the strike by the Writers Guild of America continues for many more months, streaming services won鈥檛 see an impact on time spent. However, a lack of new content will make it difficult for consumers to justify the increased pricing that Peacock and other platforms have planned鈥攅specially at a time when discretionary spending is being approached more cautiously. Use this chart:.

Media employment鈥攚hich includes streaming services, social networks, and other media content providers鈥攆ell to 232,500 jobs in June, a decrease of 800 jobs from May. (Reporting for subcategories is delayed one month after top-level BLS data).

On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.