蘑菇AV

US viewers spent 1.5% less time with the platform in 2024, an average of a couple of minutes per user, per our January forecast. Netflix's successful password-sharing crackdown brought in many new subscribers, but these new subscribers spend less time with the service than established users.

The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent 蘑菇AV webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,鈥� our analyst Ross Bones explained the top trends in CTV viewership and ad spend.

By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.

QVC and HSN reached 44% and 37% fewer viewers, respectively, in 2024 compared with 2018, CEO David Rawlinson said during the company's Q4 earnings call.

Fanatics Inc. plans to roll out Fanatics Live, a livestream shopping experience, in the US later this year, and companies such as Walmart and TalkShopLive are recruiting celebrities to attract livestream shopping viewers. The big takeaway: It makes sense for Qurate to experiment with livestream and video content aimed at younger consumers.

CNBC+ is the latest attempt to bring news networks into streaming: The streaming service will launch in early 2025 as Comcast prepares to separate linear, digital assets.

蘑菇AV half (47.6%) of people in the US will be live sports viewers in 2025, per our forecast. As streamers show more live sports, viewers need to have access to certain platforms to watch their teams. Netflix may get a subscription boost when Chiefs, Steelers, Ravens, Texans, and Beyonc茅 fans alike want to tune into its Christmas Day games.

A new Adalytics investigation reveals that YouTube served ads from major brands like Disney, HBO Max, and Hulu alongside thousands of pirated films, live TV broadcasts, and exclusive streaming content鈥攔acking up over 250 million views. The report highlights systemic failures in YouTube鈥檚 content moderation and ad placement transparency, leaving advertisers with little visibility and minimal recourse for refunds. Worse, some studios may have inadvertently paid to retarget users who pirated their own content. As copyright enforcement lags and automation is gamed, brands and rights holders face financial, reputational, and legal risks in one of digital media鈥檚 biggest ecosystems.

For viewers, these feel a lot like nonskippable in-stream ads, just a bit less intrusive. Since advertisers only have 6 seconds to make an impact, they鈥檒l need to make sure their messaging is super strong. In-feed ads. In-feed ads show up next to YouTube videos, in search results, and on the mobile homepage.

But the top three short-video platforms are close in viewership. The majority of short-video viewers said they鈥檝e used TikTok, Instagram Reels, and YouTube Shorts in the past month. Female Gen Zers who watch short-form videos are much more likely than males to say TikTok is their go-to.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

NBC and Bravo are the crown jewels, accounting for nearly all (98%) of Peacock鈥檚 viewership. Hollywood success supports the ecosystem. Universal Pictures delivered a strong quarter, led by 鈥淲icked鈥� proceeds of $717 million, which boosts NBCU鈥檚 content pipeline and potential streaming growth. The movie helped Universal end 2024 as the No. 2 global studio.

Primary instream would require the viewer to start the video, with sound on. It would represent between 5% and 10% of total video inventory, with CPM rates comparable to connected TV. Accompanying instream would encompass other videos that accompany editorial content, but they could be played automatically with the sound off. This group would make up about 40% of total video inventory.

Less than a quarter (23%) of US livestream viewers buy products via live shopping shows, according to Coresight Research. While a slightly higher number of viewers buy products recommended by the host (29%) or buy the featured products after the show (34%), it鈥檚 still a low percentage making purchasing actions.

Understand how viewers consume digital video. Determine ad investments. More like this:. Walmart links holiday-centric rom-coms and social commerce in its new shoppable series. A closer look at YouTube鈥檚 ad rates. The shifts that will impact 2024鈥檚 video ad landscape. Retail media dealmaking (and Prime Video鈥檚 introduction of ads) has reshaped our CTV expectations.

Unlike TV and streaming, which can structure content around ad breaks, mid-roll ads will often interrupt YouTube videos. Making matters worse, YouTube ads have no maximum length, and mid-roll ads can run longer than the intended video if a user doesn鈥檛 press the 鈥渟kip ad鈥� button.

Gen Z TV viewers spend less time with digital video. 5 things to know about the creator economy in 2023. Retail media ad spending is on track to surpass TV. Yesterday鈥檚 Chart of the Day: Get smart. Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

The news: YouTube is capitalizing on a surge in streaming ad dollars by expanding its Pause Ads format to more users on smart TVs. Currently, Dunkin' Donuts appears to be the sole advertiser using this format, suggesting a gradual rollout. How it works: Introduced in May 2022, this feature shows static ads when a viewer pauses a video.

Our own forecasts show there will be 21.4 million CTV viewers in Canada this year. CTV accounts for more than a third of total TV time. The blend of CTV and linear TV is less and less perceptible for viewers. But it鈥檚 a distinction advertisers should grasp and plan around. Total TV time still favors linear over CTV by a 2:1 ratio. The gap continues to close, but TV鈥檚 sustained reach is unmatched.

However, traditional TV-like behaviors are making a comeback, engaging digital viewers for longer. Broadcasters are fully digitizing. The launch of Freely this year鈥攁 broadcaster-backed service delivering on-demand and live broadcast TV via broadband鈥攚ill see further expansion and takeup in 2025. In one fell swoop, this will reclassify a large proportion of traditional TV viewing as digital.

The ad ends by urging viewers to be healthy skeptics while noting that evidence-based, approved medicine 鈥渄oesn鈥檛 need your faith.鈥�. Why it matters: The ad didn鈥檛 mention compounded weight loss drugs, though it鈥檚 clear that companies like Hims & Hers were a target.

The opportunity: Shorts has 177.2 million viewers, which we forecast to reach 209.2 million by 2028. However, its power in the short-form video market still pales in comparison to Facebook Reels and Instagram Reels.

Regardless of the outcome, pay TV is still set to lose a significant share of viewers as ad-supported video-on-demand proliferates and consumers seek cheaper access to entertainment.

NFL Thanksgiving ad rates rise 16%: Historic demand makes football the centerpiece of holiday advertising, with record viewership expected.