These microtrends, which last three days or less, can be used with an AI repository of deals and promotions to target ads to consumers. GenAI is used to optimize and serve that ad, Rajamannar said. McDonald’s coupled genAI with a product launch earlier this year, releasing a butterscotch-flavored Grandma McFlurry alongside a genAI product that transformed consumer videos into different languages.
Article
| Sep 30, 2024
Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Mar 22, 2024
Through the Global Artificial Intelligence Infrastructure Investment Partnership (GAIIP), the consortium aims to initially raise $30 billion, with a future target of $100 billion, to support the growing demand for AI workloads.
Article
| Sep 18, 2024
They should also target their pay-by-bank marketing efforts to demographics that don’t rely as much on credit cards to begin with.
Article
| Sep 20, 2024
Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Mar 26, 2024
Target. Walmart.
Report
| Dec 14, 2023
What is shoppable media and which formats have the most potential?
Report
| Feb 2, 2024
Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Apr 11, 2024
Donaldson’s content and CPG empire primarily targets underage audiences, who are unlikely to be exposed to the negative coverage. But concerns about colleagues’ inappropriate interactions with minors and sexual harassment could cause parents to restrict their childrens’ engagement with Donaldson’s content and could sour media giants like Amazon from pursuing more deals.
Article
| Sep 19, 2024
PepsiCo takes steps to evolve its portfolio toward health and wellness: The company sees an opportunity to appeal to younger consumers who prefer eating small portions throughout the day.
Article
| Oct 8, 2024
Our interview outreach strategy for our reports is to target specific companies and roles within those companiesin order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Apr 1, 2024
And I think moves from some competitors have shown that there is interest in AI advertising in its many forms, whether that's using AI to create advertisements to target people or appearing next to AI search results, for example.
Audio
| Dec 12, 2024
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​
Report
| Apr 18, 2025
The big picture: The slowdown in China’s economy makes it increasingly unlikely that growth will reach the government’s target of 5% this year, especially given Beijing’s deep-seated reluctance to roll out large-scale stimulus measures.
Article
| Sep 16, 2024
Zak Stambor: That could be a real benefit for retailers like Target that have a very strong [00:16:00] buy online, pick up in store option as consumers with the short calendar turn to buy online, pick up in store to get their holiday purchases in time. Sky Canaves: What's so interesting about Target is they have great curbside service for both picking up orders and returning items.
Audio
| Sep 4, 2024
Targeting specific customer segments: Brokers can also help FIs target specific customers like first-time homebuyers who often prefer using brokers.
Article
| Sep 19, 2024
Maybe Target. Jasmine Enberg (20:01):. Walmart. Paul Verna (20:02):. Or Walmart. Suzy Davidkhanian (20:02):. I think those guys are too big. I think that the government, Chinese government's not... And I think that Nordstrom is trying to go private is also a really big... I don't know that TikTok shop could sell to another American retailer. Jasmine Enberg (20:16):.
Audio
| Dec 16, 2024
Marketers need to have a strong presence across all the platforms Gen Z might use to search, be it Target, Walmart, TikTok, Reddit, or Google. “Everyone is entering brand names into a different search bar, depending on who they are,” he said. “If you want to drive that sale, you’ve got to be where the eyeballs are.”. Listen to the full episode.
Article
| Sep 20, 2024
Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Mar 14, 2024
So you can expect to find Lego in a Target as much as you expect to find them in a Lego store. (13:11):. Another thing that Levi's has done well is they've done a lot of clientele work in stores. They have a new app that associates in stores can use to know more about the people that they're talking to, whether they're regular Levi's purchasers, what their size is.
Audio
| Nov 13, 2024
On ad-supported platforms (Crunchyroll has ads; Shudder does not), advertisers can target a tailored audience with a strong understanding of content placement. 2. Access to unavailable content. Disputes over sports streaming rights have left fans unable to watch their teams. The recent Disney and DirecTV blackoutleft US Open, NFL, and college football fans in the dark.
Article
| Sep 17, 2024
Confidential matching will be applied to customer match, which enables advertisers to integrate their first-party data with Google to target new consumers. The company also plans to apply Trusted Execution Environments (TEEs), the technology that fuels the privacy feature, to other aspects of its ad business.
Article
| Sep 13, 2024
Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Mar 27, 2024
Inherited wealth like this makes it hard for banks to target mass affluent customers, but banks can stay ahead of the trend by ensuring they prioritize products and solutions the new recipients will need, including business solutions. New business owners need banks: An estimated 12 million baby boomers own small businesses in the US, according to the US Census Bureau.
Article
| Sep 11, 2024
Spencer’s memo says the layoffs mostly target “supporting and corporate functions.”. Gaming’s biggest challenges: 2023 and 2024 have been brutal for the video game industry, with thousands of layoffs and studio closures. Microsoft’s post-acquisition layoffs show the human cost of video game M&A, but the industry faces challenges that are culminating in a significant shift.
Article
| Sep 12, 2024