蘑菇AV

Walmart is launching its first shoppable video series: The first episodes of the holiday-themed 鈥淎dd to Heart鈥� will be available on Roku, TikTok, and YouTube beginning on Dec. 2.

Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube鈥檚 own best practices for Shorts ads from its ABCDs of effective video ads guide.

From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year鈥檚 holiday sales pie, which we forecast to reach $1.31 trillion in the US.

To promote the new episode, H&R Block focused on Gen Z鈥檚 favorite channels, including YouTube, Tinder, and TikTok. H&R Block also promoted the reunion via Tinder, which outperformed benchmarks by 98%, said Cress. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach鈥攐r risk irrelevance.

Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy鈥檚 and Poshmark see early progress.

鈥淟ittle treat鈥� culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they 鈥渄eserve a little treat.鈥� But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.

Discovery鈥攏ot influencers鈥攊s what separates TikTok and Amazon鈥檚 ecommerce businesses: The retail giant is trying to replicate TikTok鈥檚 success via its 鈥淚nspire鈥� video feed.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.

Q1 has been a mixed bag for marketers. Ad spend grew in January and February, hitting double digits for the first time since March 2022. But many tech and retail companies were hit with layoffs as companies tightened ad spend. IBM, TikTok, and Google all slashed their marketing and advertising teams. On earnings calls, Nike鈥檚 finance chief said the company is planning for a 鈥渟ubdued macro outlook鈥� and Paramount mentioned 鈥渟oftness in the global advertising market.鈥�

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

So far this year, there鈥檚 been Google versus Microsoft and TikTok versus 鈥� well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.

According to Piper Sandler鈥檚 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the 鈥渓ipstick effect鈥� is in full swing and how Amazon can keep up with platforms like TikTok.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

TikTok users frequent the like button鈥攖he average number of likes per post on TikTok is about 3,092, while Instagram posts receive approximately 395 likes on average, according to the study. Brands still turn to Instagram more than TikTok, posting an average of five times per week versus two times per week on TikTok, according to the study.

Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they鈥檙e shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless.

If it feels impossible to keep up with Gen Z slang, that鈥檚 because it is. TikTok has turbocharged an already fast-moving content cycle, so you鈥檝e probably heard about trends that sound like gibberish. It鈥檚 tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating 鈥渃ringe鈥� content. Here are some terms marketers should know.

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

TikTok, meanwhile, faces a January deadline to divest or be banned鈥攁lthough Trump has expressed a desire to 鈥渟ave 罢颈办罢辞办鈥� in a reversal of his previous stance against the platform. In the EU, the companies have been classified as very large online platforms (VLOPs), which subjects them to stricter scrutiny.

TikTok was the most downloaded free app on Apple鈥檚 App Store on Friday, the day after it was restored. ByteDance鈥檚 CapCut was third, per Similarweb. 鈥淭raffic for TikTok-related domains has continued to recover and is currently about 10% lower than pre-shutdown level,鈥� said David Belson, Cloudflare's head of data insight.

Creators can repost TikTok content to YouTube Shorts. YouTube will redesign the TV version of the app with more playback tools and smoother options for commenting and subscribing. Updates to other YouTube properties:. YouTube Music. An AI-powered feature鈥擜sk Music鈥攃reates personalized radio stations for subscribers. It鈥檚 also available for YouTube Premium subscribers. YouTube Kids.

Most creators find their incomes to be unpredictable on Instagram (81%), TikTok (75%), and YouTube (70%), according to August 2024 data from Patreon. Creators will generate more than $1 billion in revenue from podcasts next year, 蘑菇AV forecasts.

That鈥檚 more than the 47 minutes US adult TikTok users will spend on the social platform per day, according to our estimates. Read the full report, US Creator Podcast Revenues Forecast 2025.