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Aggressive moderation tactics on Threads are pushing users away, threatening its growth. Competitors like Bluesky and Mastodon stand to benefit from this frustration.

Despite the role that social media (particularly TikTok) plays in product discovery and research, younger consumers overwhelmingly prefer to purchase in-store: 85% of teen beauty shoppers favor going to retailers like Sephora and Ulta over shopping online, per the spring 2024 edition of Piper Sandler鈥檚 teen survey.

The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting. How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians鈥� attitudes and beliefs.

Bytespider, the web crawler of TikTok-owner ByteDance, scrapes web data about 25 times faster than OpenAI鈥檚 GPTbot and 3,000 times faster than Anthropic鈥檚 Claudebot, per Fortune. 蘑菇AV 8% of the top 250 websites block Bytespider, per Originality AI, compared with 40% for GPTbot and 19.6% for Claudebot.

Zooming out: Recording for TikTok and Instagram is an increasingly common occurrence in public places. But it can be difficult to tell if the glasses are capturing images. Meta鈥檚 smart glasses feature an external light that turns on when someone is taking a picture or recording video, but it may not be visible in bright environments or crowded areas.

Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint鈥攁nd be able to prove鈥攚here growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.

TikTok. Walmart.

鈥淓ncourage a change in mindset that doesn鈥檛 treat Gen Z as guinea pigs but instead treats us as partners,鈥� Zafar said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

And it will account for 2.5% of all US digital ad spending. In 2019, TikTok brought in less than $200 million in US ad revenues. Though its US ad revenues will grow only 36.0% in 2023, that鈥檚 faster than what we expect from any of its social competitors. Prior to this year, TikTok had recorded three consecutive years of triple-digit US ad revenue growth.

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

But younger adults ages 18 to 29 had a greater preference for TikTok, per Adtaxi. These results dovetail with our March 2024 survey on US social commerce, which found that Facebook and TikTok were the top platforms for shoppers making purchases on social media.

For social media managers, popularity is often measured by follower count. Here are three key trends from our exclusive KPI data on brand TikTok account growth.

Social platforms: TikTok and Instagram rank highest for new brand and product discovery. TikTok has emerged as a top discovery platform for all shoppers, particularly Gen Z. Nearly 3 in 4 Gen Zers鈥攁nd more than half of all respondents鈥攚ho discover new brands or products on social platforms typically find them on TikTok. Instagram is keeping Meta relevant to Gen Z.

TikTok began testing visual search in June, allowing users to take or upload a photo of a product to find similar items on TikTok Shop. Fashion resale marketplace Poshmark introduced visual search for its users.