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It鈥檚 not that China鈥檚 AI is surpassing the US, but rather that 鈥渙pen-source models are surpassing proprietary ones,鈥� said Meta chief AI scientist Yann LeCun, per Observer. The dominance of Chinese-made apps in the US market raises concerns about the US lagging in innovation. Chinese apps like TikTok, RedNote, and DeepSeek have dominated US mobile app stores and appear at strategic moments.

And it will account for 2.5% of all US digital ad spending. In 2019, TikTok brought in less than $200 million in US ad revenues. Though its US ad revenues will grow only 36.0% in 2023, that鈥檚 faster than what we expect from any of its social competitors. Prior to this year, TikTok had recorded three consecutive years of triple-digit US ad revenue growth.

And they're pointing out that Google enjoys nearly 90% share of the US search market and even higher on mobile phones. A similar web dataset counter also has them about 85%. This is in the US. But if we use similar [inaudible 00:09:27] numbers, 90% share of the US search market for Google, Bing and Yahoo have 3% each.

Amazon isn鈥檛 taking its Q2 miss lightly: The retailer aggressively pushes to drive growth by partnering with TikTok and Pinterest, testing a speedy delivery service, and courting Chinese sellers.

TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat. Instagram will surpass TikTok in penetration in 2024.

Retail鈥檚 resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

TikTok will want more local sellers on its platform. When under political pressure, TikTok has made strides to work more closely with local businesses. For example, the US version of TikTok Shop limits its sellers to US residents or businesses registered in the US, according to TikTok guidelines cited in an April report by The Information. Behind the Numbers.

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

Amazon reprised its 鈥淒orm Roomz鈥� campaign, a spin on home tours, but at college, featuring basketball player Jared McCain and other TikTok influencers. The video and social campaign features classroom supplies and dorm decor available from Amazon鈥檚 Off to College shopping guide. Walmart collaborated with two influencers who got their start on TikTok for a shoppable music video.

Meanwhile, Gen Zers鈥� fondness for TikTok extends to the healthcare sphere, with over half (51.7%) having gone to the platform to look up health-related information. Around 60% of the 112.4 million TikTok users in the US are under 35 years old, per our forecast. They don鈥檛 trust all social media sources for health information equally.

TikTok: Social commerce efforts move front and center. Cloudy conditions surround TikTok Shopping Center鈥檚 grand opening. TikTok鈥檚 third-party marketplace鈥攏amed Shopping Center鈥攊s reportedly on the verge of launching in the US after months of intrigue.

While YouTube鈥檚 ad revenue is smaller than what Meta will generate from Reels on Facebook and Instagram, it鈥檚 neck and neck with TikTok, and far outpaces streaming platforms.

Daily social network time is reaching a plateau, as the explosive growth in social video is approaching a saturation point. Even growth in time spent with TikTok is slowing, a sign that there鈥檚 a limit to how much social video people want to consume daily.

The trend toward episodic creator content is on the rise, with TikTok creators like Remi Bader and Ted Zhar leaning into predictable, TV-style videos on their channels.

Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection

Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.