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And I think it's also going to disappoint advertisers, because if the point of this, like I said, is like having that TV on in the background, they're going to realize how much of their ad spending on TV is just wasted on an empty TV screen. No one's watching. Marcus Johnson:. Suzy. Suzy Davidkhanian:.

I believe it was maybe 21% social, 23% TV. Marcus Johnson:. Paola? Paola Flores-Marquez:. The biggest standout note for me was podcast. Podcasting you have 7%. That was huge, particularly when the data that I've seen shows that the more Spanish-speaking side of the population tends to default to traditional radio.

Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games鈥攅specially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.

As I think about, well then it's your more, if you still believe in the funnel, it's more top of funnel, you get it out there to get your brand name out, the remembrance, get your name out, whether it's social to connect to TV, et cetera, but then also I think this is probably building a case for the in-store retail media piece, right?

More social-like features: Netflix鈥檚 鈥淢oments鈥� is the latest social-like feature from a streaming platform, allowing users to share short clips from TV shows or movies on other platforms, including social. YouTube will become more Netflix-esque. Content discovery is a major point for YouTube creators and viewers, particularly as some videos have become more episodic and TV-like.

To boost revenues and reach, publishers are bypassing traditional retailer affiliate partnerships and experimenting with direct commerce. This helps brands tap into publishers鈥� massive audiences and ensure a brand-safe environment for their content. Here are three recent examples of how publishers are getting into commerce and why advertisers should pay attention. 1. BuzzFeed.

Spending favored household essentials over traditional holiday categories in 2022. During the pandemic, demand in key discretionary retail categories was pulled forward. As a result, heavier discounting in 2022 simply wasn鈥檛 enough to drive spending growth in those categories. Holiday 2022 ecommerce traffic softened for many top retailers.

Traditional retail holds a special place in Japan, so the country has been slow to embrace online shopping. The aging population also does not help with adoption. Even with the country鈥檚 advanced infrastructure, we estimate ecommerce accounts for only 13.9% of total retail sales鈥攂elow the global average of 19.5%.

Traditional search spending is also seeing a boost from retailers. For example, fast-rising ecommerce player Temu reportedly outspent Walmart on Google Shopping ads in Q2 2023. And advances in social search and generative AI tools will enhance search ad performance and keep the retail dollars flowing. Retailers are behind on video spending compared to other industries.

Non-retail media (traditional) search ad spend is on the decline, growing less than 1.0% in 2028, reaching $106.96 billion. The rise in retail media ad spend may be due to its ability to deliver on performance-related goals.

There is significant overlap among categories, with many agencies offering a wide range of services that straddle lines between traditional classifications like full-service, creative, media, and digital. The distinctions can be blurry, and the placement of any agency into a category can be subjective. The Big Six and Stagwell.

Payouts can be instant, versus months or even years for traditional insurance. Non-Web3 parametric insurance currently generates around $1 billion in gross written premiums per year, per InsTech鈥攁 good proxy for the Web3 opportunity. Who are the key players today?

Not TV versus CTV, TV versus the field. Ross Benes (04:06):. Yeah. Linear TV for the first time will not be more than 50% come 2026, for sure by 2028. Marcus Johnson (04:14):. Okay. So I saw that political CTV ads account for about half of all digital political spend, so they account for quite a lot. But you're right, there are a lot of different media types and so this is, okay, TV versus the field.

Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., cable TV, wireless cable TV, and direct broadcast satellite services).

She writes that that's the question some people are asking themselves now Apple has rolled out its new Apple card savings account which comes with a 4.15% interest rate, well above what most traditional banks are offering. Miss Morrison lays out the timeline of Apple's financial offerings.

But, certainly traditional banks have never been able to achieve this level of engagement. It's not easy to just pop up revenue streams in financial services. Maybe it gets back to where your regulator part, Rob. You just can't make up ways to make money.

So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

Brands should also consider incorporating creator content in email, traditional, OOH, and other digital or ecommerce platforms to hit even wider audiences and achieve different objectives. Boosted content on social media is the easiest entry point into new channels.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

Turning existing customers into returning customers is past the bottom of the traditional marketing funnel. But to build a strong brand, customers must feel comfortable returning to and identifying with that brand. How a brand responds to negative product reviews and improves its products or its relationships with customers feeds the entire identity of the brand.

A lot of digital retail media spending is hand in hand with these more traditional forms of marketing.

Such a sizable share of attention offers a prime opportunity for brands to advertise in games鈥攅specially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms. Mobile games dominate in total users, but less so in time spent. In the US, there are nearly two smartphone game players for every PC, tablet, or console player.