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Is retail media going to do a better job at resolving that than the Metas and Snaps of the world and Twitters of the world did? Max Willens:. Well, I think in some ways, they're better positioned and worse positioned to do better.

As someone who spent a lot of the last 10 years on Twitter, TikTok's numbers are through the roof. If you can get those million views on your TikTok and then push people to your Amazon storefront, there's huge potential there. Suzy Davidkhanian:.

Elon Musk says that he wants to make one out of Twitter. Good luck with that. But I do think we'll see one from somewhere else. I'm going to push you guys both to make a spicier prediction. Why don't you both tell me who will make the first super-apps? I'm putting you on the spot here. Jaime, who's going to make the first super-app that's adopted in the US? Jaime Toplin:.

That's the first thing, and I think that's where Tiffani and I may be aligned on Twitter, where you're looking at a company that may really be underestimating the ability to pull off something that's far more complex than it actually looks like. Marcus Johnson:. Let's move to our third trend here, banks getting real about the disruptive challenges of generative AI, Tiffani. Tiffani Montez:.