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This was a notable difference from Pixability’s parallel study in the UK, which ranked brand safety and brand suitability, respectively, as the top two considerations for YouTube marketers.

And 61% of marketers in India had used genAI to create visual content—far exceeding other countries in the survey, including the UK (48%), the US (44%), and Japan (27%)—according to a May 2024 survey by Adobe. Amazon Ads has made its AI-powered image generation tool available to advertisers in India in a beta test. The tool allows users to easily generate assets for ads and enhance A/B testing.

Banks’ opportunity: Banks know the importance of PFM tools—a recent study of UK banking customers showed 57% of customers want their primary bank to offer more visibility into their financial standing, and 31% will switch banks if they don’t upgrade their digital tools. And a clear leader hasn’t emerged as a replacement for the now-defunct PFM app Mint.

Similarly, 73% of consumers in the US, UK, and Australia say they would be more likely to buy from a company whose AI is supervised and managed by human agents, per LivePerson and PureSpectrum. Generative AI is a nascent technology—and it has risks. GenAI-based chatbots are prone to hallucinations.

Strategic market selection prioritizes regions once Reddit’s audience reaches 10% of the local internet population, with India, the UK, Philippines, and Brazil emerging as growth leaders. Revenue opportunities are expanding through cross-border advertising, particularly for European brands targeting US audiences.

OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Customer service was the top business area that US and UK banking and insurance tech executives said would benefit most from genAI, per an August 2023 FintechOS survey. And they’re putting their money where their mouths are: Customer-facing functions are getting 47% of business leaders’ genAI investment, compared with 30% for IT functions, per October 2023 Gartner data.

It has also introduced three-day delivery on selected products in Spain and free shipping for standalone products in countries including France, Germany, Poland, Spain, and the UK. TikTok Shop is driving social commerce in the UK. TikTok has overtaken Instagram for social purchasing in the UK.

There’s evidence that traditional stock photos and videos have less of an impact on purchase decisions—13.7% in North America and 7.0% in the UK—compared to AI-generated content (25.5% and 10.0%), highlighting the importance for the merged company to modernize and diversify its offerings. At the same time, the integration of AI technologies will need to enhance rather than replace core offerings.