蘑菇AV

We start with our senior analysts covering everything, retail and E-commerce, and a little bit of UK. She's based there on the south coast of England. It's Carina Perkins. Carina Perkins:. Hi Marcus. Nice to be on. Marcus Johnson:. Hello there. We're also joined by... Why are you laughing? Suzy Davidkhanian:. Why is she always laughing? Carina Perkins:. I'm so sorry.

The first TV upfronts debuted in 1962 against the backdrop of the Cuban missile crisis, the UK release of 鈥淟ove Me Do,鈥� and the opening season of the awful-yet-lovable New York Mets. Ad space was sold via paper and handshakes, and a single currency measured all.

So now you have a situation where content is being produced by players in a lot of different industries, from tech to traditional TV media and then the likes of the Roku's of the world. The business model for writers or the payout for writers is not nearly as good in digital media right now than it was in previous distribution methods.

Carina, are we singing similar trends in the UK? Carina Perkins:. Yeah, we're seeing a similar trend in the UK, specifically TikTok is playing a really important role in CPG product discovery for Gen Z. There's a really big food community on TikTok. People sharing recipes and new products, and we've seen a couple of food brands go viral.

Marcus Johnson (01:41):. 15% of British people said they could definitely or probably qualify for that event, 13% for archery, 10% for badminton. What's going on there? 6% think they would make the 100-meter sprint. That sounds like not many people. 6% of the population in England, or the UK, is four million people. So four million people were sat at home thinking, "I could run that fast.".

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

So to start off with British mathematician Alan Turing proposed a test, the Turing test that measured a machine's ability to replicate human actions to a degree that was indistinguishable from human behavior. So could a machine look like a human? It's the Turing test.

Prime Day is about accelerating Amazon鈥檚 new flywheel of media, advertising, and commerce. Amazon Prime membership is the fulcrum on which Amazon鈥檚 new flywheel spins. Prime Day is like an extra spin that helps the flywheel gather momentum. After cementing its dominance of ecommerce early on, Amazon is now advancing its media and advertising efforts.

This is our bailiwick talking about digital media and advertising, but it's not just that the travel industry itself is such a huge part and tourism is such a huge part of economies all over the world. But in the media and ad space, these are major... I mean automotive, imagine trying to ban ads for fossil fuel cars. That's another 20 billion out the door here. (21:30):.

Chris Vallance and Liv McMahon of the BBC explained that Anthropic has its own ChatGPT rival called Claude available in the US and the UK, which can handle tasks ranging from sophisticated dialogue and creative content generation to complex reasoning and detailed instruction. Anthropic will now be able to draw on Amazon's huge cloud computing power.

For comparison, Canada's average is 19 compared to America's 10, the UK 28, most of ... What the hell are they doing? Do some work, English people. Most mainland European countries, even worse, 30 to 35. Paul Verna:. I thought England wasn't part of the UK. Marcus Johnson:. We pretend we're not, but we are. We love our Scottish, and Welsh, and Northern Irish brethren. Paul Verna:.

Is that it has three parts, media, advertising, and commerce. Now, Amazon's flywheel is based primarily on commerce and it's built out media and advertising later. And TikTok of course has started with media, which it has already mastered. We have time spent on TikTok by users in the US at about 54 minutes this year, according to our latest estimate of time spent per day.

CPG digital ad spending this year will thus account for a mere 5.4% of total digital outlays in Germany, well below their counterparts in France and the UK. To view the CPG industry digital ad spending forecast, click here. Among industries, too, CPG is the digital laggard.

It came up in a review of a performance that they gave while they were still in England. I feel like a lot of people think of it, and by a lot of people, I mean ugly Americans like me, think of it as being a term related to their arrival in the US, but Beatlemania was well underway before they came to America. Marcus Johnson:. Nice.

In the UK, the eurozone, and Turkey, the ad spending outcomes for 2022 were not quite as bad as they appear, thanks to the weakness of the local currency against the dollar:. In the UK, 2022 total ad spending declined by 4.9% in US dollars, but in pounds sterling, spending increased by 拢3.33 billion.

But every time these media rights come up for negotiation, the companies that had them are always hesitant to re-sign. Look at DirecTV and the NFL Sunday package because it's just so much money you have to pour upfront that it's not always worth it.

And this is a UK study from the ADA Lovelace Institute and the Allen Turing Institute. It asks UK adults about the perceived benefits and concerns with AI in a number of different fields, and it came up with a net benefit score in those fields. So all the overall concerns were subtracted from the perceived benefits to give a score.

This is what Insider Intelligence is forecasting for the percentage of UK and US populations that will use a bank chatbot in 2023, which to me, is quite a lot.

And a number you had in here, CTV retail media growing from 2% of retail media pie last year to 6% this year, writing that. That's driven by the launch of ads on Amazon Prime Video. So I think that's a really good focal point for advertisers for next year, those ads in those places. Jeremy Goldman:.

But did you know 蘑菇AV also has a division focused on B2B media solutions? You could partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Daniel Konstantinovic (00:28):.

And the third one is Topic, which is owned by Pierre Omidyar, the eBay founder who has been trying to sort of build a media empire with First Look Media and mostly failing at it. But Topic is great.

Yeah, and I think the challenge as well is that AI and Generative AI and hyper-personalization, it kind of fits really well with retail media and paid listings and positions and things like that. And then you are really balancing out the customer experience with the kind of retail media objectives. So, I think it's a very fine line for retailers to be treading. Suzy Davidkhanian:. Sample size of one.

What about the national animal of Scotland? Paul Verna:. [inaudible 00:02:46] Is it the dragon? Marcus:. No, it's the unicorn. Victoria:. No, unicorn. Marcus:. That's not an animal that's real. Paul Verna:. Oh, even better. Even better. Marcus:. No, it's not. The Scots infuriate me with that. Pick a real animal. Oh, the griffin. That's not a thing. Victoria:.

And since then we've had retail media become immensely important and immensely popular among marketers.