Viewership in question: Despite high expectations, the game鈥檚 total audience may not have surpassed last year鈥檚 123.7 million viewers, the second most-watched US television event in history behind the 1969 Apollo 11 moon landing, per Benzinga. Samba TV reports that 37.1 million US households watched the game, a 5% decline from 2024.
This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
As brands shift ad spend to commerce-driven channels, Pinterest鈥檚 ability to turn inspiration into action makes it a more valuable platform for retailers. International monetization is the next frontier. While global user growth is strong, Pinterest still earns most of its revenues from North America.