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Kohl鈥檚 will also shutter 27 underperforming stores and an ecommerce fulfillment center. Kohl鈥檚 challenge: As CEO Ashley Buchanan takes the helm and charts a course to revive the struggling department store chain, he must balance the competing interests of two different demographics:.

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Starbucks鈥� turnaround takes shape: While US comp sales fell for the fourth-straight quarter, CEO Brian Niccol is confident that investments in the store and worker experience will bear fruit.

Click here to view our full forecasts for retail media ad spending and digital ad spending in the US. By 2027, the majority of incremental dollars spent on digital advertising will come from retail media. Retail media鈥檚 share of incremental spending in digital advertising will increase to 60% in 2028.

The trend: Forty-eight percent of surveyed US bank executives plan to use genAI to enhance customer-facing chatbots and virtual assistants, per an October 2023 Google Cloud survey. And by the end of 2026, 35.1% of adult consumers in the country will use AI-enabled banking chatbots, per an 蘑菇AV forecast.

US B2B martech spending growth will slow due to economic uncertainties and tighter budgets, prompting marketers to optimize their tech stacks for ROI.

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Go further: Read our analysis of housing-related retailers鈥� Q3 results in our Retail & Ecommerce Earnings Q3 2024 report. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

We estimate that US affiliate marketing spending will top $10 billion for the first time this year and will exceed $15 billion in 2028. Click here to view our full forecast for US affiliate marketing spending. Some advertisers and publishers have gotten off to a rough start in 2024. Revenue growth for some has not recovered after a tough end to 2023.

These programs give customers control over fees and incentivize purchasing鈥攃ontributing to BNPL payment value鈥檚 growth to $124.82 billion in 2027, per our forecast. Click here to view our full forecast for US BNPL payment value. These new rewards-based subscription BNPL models ratchet up the pressure on credit cards.

70% of US adults trust Amazon, according to May 2024 data by All 蘑菇AV Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)鈥� higher than trust in the US government (28%).

Burberry鈥檚 holiday resurgence is an encouraging sign for luxury brands: The company鈥檚 focus on core products won over US shoppers, although a full recovery is a long way off.

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Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks鈥擶almart Connect鈥檚 US business grew 26% while Roundel鈥檚 growth was in the mid-teens, per CEO Brian Cornell.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Kohl鈥檚 new CEO faces a tough challenge: The department store鈥檚 sales have declined for 11 consecutive quarters as it struggled to attract new shoppers without alienating long-standing customers.

Data is from the March 2024 蘑菇AV US Social Commerce survey. 1,207 US social media users ages 15鈥�77 were surveyed between March 1 and March 14, 2024. The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content.

Target joined Abercrombie & Fitch, lululemon athletica, and Nordstrom in raising its Q4 outlook, which it credited to a 鈥渕eaningful acceleration in discretionary categories鈥� as well as 9% YoY ecommerce growth during November and December. The retailer now expects Q4 comparable sales to rise 1.5% YoY, up from its previous forecast of roughly flat.