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Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Of the five major US digital commerce platforms, four have become payfacs. Here鈥檚 why:. It allows digital commerce platforms to capture a new revenue stream. As payfacs, platforms can charge merchants roughly 2.5%, plus a small fee, for each processed transaction. For every $1 billion in payment volume, that's $25 million in gross revenues (and $10 million in net revenues).

With Insider Intelligence鈥檚 report that mobile commerce will make up 44.6% of all US retail ecommerce sales this year, the message is clear: optimizing your mobile and omnichannel strategies isn't optional; it's imperative. For marketers and technology leaders alike, understanding the landscape of digital investments is crucial.

More than half (52.7%) of US holiday retail ecommerce sales will come from mobile, per our July 2024 forecast. Mcommerce holiday sales will increase 13.4% YoY鈥攆aster than overall ecommerce holiday sales growth at 9.5%. Mcommerce will account for 75.6% of the net increase in holiday ecommerce sales.

The retail industry commits by far the most dollars to digital advertising in the US. It has accelerated ad spending with above-average growth every year since 2020, fueled by the rising importance of ecommerce and digital channels in the consumer journey. By comparison, online ad spending by most other industries we track has seen far greater fluctuations from year to year over the same period. Retail鈥檚 ad spending growth will see sustained growth this year and next before other industries start to catch up on spending in 2025.

It won鈥檛 get much better than low single digits going forward. The next few years will see low growth by historic standards but not to a disastrous extent.

TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop鈥檚 US rollout has been complicated鈥攁nd that could have implications for the company鈥檚 aggressive goal.

With ecommerce sales up by 21% globally, the synergy between Walmart鈥檚 online shopping platforms and its ad business is evident. The ability to capture and use customer data across these platforms provides Walmart with a competitive edge in delivering targeted advertising, thus driving higher returns for ad clients.

Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.

US cosmetic and beauty sales are expected to grow over 10% this year鈥攎ore than three times the 2.9% rate of the overall retail market, according to our forecast. It鈥檚 a sign of the 鈥渓ipstick effect,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

Go further: Check out our US Amazon Ecommerce Forecast 2024.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

The US consumer is holding up, according to Walmart: The retailer raised its full-year outlook after solid spending from value-seeking shoppers drove it to a Q2 earnings beat鈥攁lthough it warned of uncertainty heading into election season.

鈥淚t works for us because it鈥檚 part of our bigger ecosystem. And we see more opportunities there to leverage on the capabilities to engage with customers more and get a bigger share of the wallet.鈥�. 2. Crocs tries to revive the HEYDUDE brand.

Also with us, senior analyst Blake Drosch. Blake Droesch (01:07):. Hey everyone. Good to be here. Sara Lebow (01:08):. Good to have you. And last but not least, it's principal analyst, Sarah Marzano. Hey, Sarah. Sarah Marzano (01:15):. Hi there. Thanks for having me. Sara Lebow (01:16):. Thanks for being here.

US social commerce sales will grow over three times as fast as total ecommerce sales this year, reaching $68.92 billion. TikTok will account for most of the 5 million new US social buyers in 2023. Our take: Trends come and go, and the hype around 鈥渄e-influencing鈥� will likely fade when economic conditions improve.

Amazon鈥檚 efforts to make it easier and faster for consumers to shop is enabling it to grow its share of total ecommerce sales, which we expect to tick up slightly to 39.3% this year, as well as maintain its position as the dominant online marketplace in the US.

More than half of US Prime orders in the 60 largest metro areas arrived on the same or next day in Q2, the retailer said. With faster delivery comes higher sales: The company has 鈥渟een a corresponding increase in demand, higher conversion, and more items from more categories brought into a shopper鈥檚 consideration set for purchase,鈥� an Amazon spokesperson told Insider Intelligence.

In addition to being leapfrogged by Temu, its IPO has effectively been put on hold due to political headwinds in the US. Shein鈥檚 on-demand production model is the key to its meteoric rise. The proprietary technology tells manufacturers which products are selling well and which are tanking, enabling Shein to add thousands of SKUs to its site daily while minimizing inventory waste.

This feature, designed to streamline the shopping experience by mimicking the service of experienced store associates, could launch in the US as early as January. Amazon Web Services (AWS) unveiled Amazon Q at its recent re:Invent conference, a notable generative AI (genAI) chatbot trained on 17 years of AWS data.

Go further: Check out our US Online Fashion Resale report.