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Walmart. At the No. 2 spot for RMN ad spending market share, Walmart announced earlier this year that it would begin offering non-endemic off-site ad inventory to select advertisers. The company listed automotive, entertainment, financial services, quick-service restaurants, and travel among the industries to which it would extend the offering.

Click-and-collect purchases have become an entrenched part of online shopping. The share of ecommerce orders fulfilled from and picked up at store locations is on the rise again and growing slightly faster than overall ecommerce. In 2028, we expect the share to match the 2020 peak of 9.0%, per our forecast.

Walmart Connect's Display Advertising API enables advertisers to use their own platforms to activate and measure their display campaigns and develop customized reporting dashboards or automated optimization tools. Albertsons Media Collective鈥檚 API enables marketers to integrate retail media campaign data into their own measurement models.

Yeah, I mean Walmart, which is the closest analog to Amazon, has also been very conservative about their expectations for the coming year, even though Walmart is technically less exposed to tariffs.

Brands can now place advertising on in-store digital screens, in parking lots, on shopping carts, and in shopping aisles.