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Platforms like Instacart expanding its offsite retail media by integrating first-party data with Google Shopping Ads on YouTube allows CPG advertisers like Clorox and Publicis to reach high-intent consumers through shoppable ads. Meanwhile, Albertsons Media Collective launched a platform that simplifies shoppable media ad buys, among other things.

Physicians go to Facebook (47%) and LinkedIn (40%) for professional reasons, but far fewer use Instagram (26%), YouTube (25%), X (formerly Twitter, 20%), and TikTok (7%), per LiveWorld. But physicians do spend time on public social platforms for personal reasons.

YouTube Music offers an offline mode to its Premium users that, similar to Spotify, will automatically create a download mixtape of recently played music. Offline features are also available on video streaming platforms such as Netflix, Max, and Hulu, but content generally needs to be downloaded manually prior to losing internet connection.

And today I picked a number from a study by Emplifi analyzing financial influencer activity on Instagram and YouTube between April 2023 and April 2024. So a one-year period. And this is what I found. These are the numbers that we're going to tell a story with. According to Emplifi, there were over 109,000 financial influencers on Instagram and 31,438 specifically on YouTube as of April 2024.

But these self-serve tools have also gained traction on video platforms like YouTube and ad-supported video-on-demand platforms like Netflix (in partnership with Microsoft鈥檚 Xandr ad tech). These platforms also use similar online dashboards to allow advertisers to set parameters and execute campaigns. RTB will make up the remainder of programmatic ad transactions.

The series was released on TikTok, YouTube, and Roku. NBCUniversal has made similar efforts to integrate shoppable media into Peacock programming using QR codes. Shoppable recipes. Instacart has shoppable recipe tools for food creators on TikTok and integrations on publisher platforms like Tasty and Good Housekeeping.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Damaging the brand: The 26-year-old has been the poster boy for YouTube creator success stories for several years, becoming known for large-scale productions and attracting devoted young viewers. The recent scandals put a major dent in his brand as a family-friendly personality who can make inroads with young audiences.

YouTube leverages AI for content creation, media buying, data analysis, and campaign personalization. YouTube鈥檚 B2B ad revenues will exceed $298 million in 2024. There鈥檚 increasing demand for video content, driven by the influence of social media platforms where audiences expect to view videos. YouTube鈥檚 B2B ad revenues will grow 12.1% YoY in 2024.

Roku鈥檚 original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.

YouTube generates the most UGC, according to 28.4% of ecommerce marketers in North America, while Instagram produces the highest-quality UGC (32.4%), according to Notso鈥檚 survey. However, when asked which platform consumers are most engaged with, Facebook came out on top. The bottom line: UGC is a powerful tool for boosting consumer engagement and trust, and it can lead to purchases down the line.

Over time, expect to see more creative applications of first-party data to enhance advertising effectiveness鈥攍ike Instacart鈥檚 Clorox pilot incorporating its first-party data into shoppable YouTube ads to expand its retail media reach. The future of marketing appears to be centered on the intelligent use of first-party data, AI-powered personalization, and cross-channel integration.

YouTube Shorts may be falling short. Alphabet鈥檚 Q3 2023 earnings implied that Shorts had trouble growing beyond the 2 billion users the company announced in Q2 2023. Creators have also noted low payouts from the Shorts fund compared with payouts from long-form YouTube videos. A longer-form video resurgence would be a triple win.

In 2022, MX Player was the second most-used video platform in India behind YouTube with 168 million users, per Comscore. Following the country鈥檚 TikTok ban in 2020, MX Player also became the country鈥檚 largest short-form video app; that could give Amazon the potential to expand into another video sector. Amazon competes with several major US streaming services in India.

Last year, YouTube created a new framework for evaluating medical misinformation that prohibits content contradicting local health authorities鈥� or WHO鈥檚 guidance on the prevention, treatment, or denial of health conditions.

Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

If it's YouTube, then YouTube should be a channel that they're looking into. If it's TikTok, then TikTok. However, I always say to brands and creators to never put all of their eggs into one basket, right? Most creators are active on multiple platforms and campaigns should also be multi-platform at this point. Alexandra Canal:.

Brands should beware of potential minefields on news sites, YouTube, and other places that aren鈥檛 inherently political.

Both companies鈥� moves come in the wake of YouTube overhauling its TV app to help creators earn more CTV revenues from their content. Why it matters: The revamped feature is a significant move for TikTok as it looks to diversify monetization options for creators beyond ad revenues.

And for Boomers, it's only two of them that are on YouTube and Facebook. Half of them are on YouTube and Facebook, and there's a significant drop off to third and a real far drop off to fourth, fifth, sixth, et cetera. Jennifer Pearson (21:36):. We have a parallel with that with device usage as well, that we have some data from LRG group, usually just using a TV. A TV or a smartphone-.