蘑菇AV

Retailers that aimed to be media giants are hitting headwinds as ad growth slows. To stay competitive, retail media networks must rethink org structure, sharpen media skills, and plan smartly to thrive in a more challenging landscape.

Apple News鈥� 鈥渁bysmal鈥� ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.

WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.

A popular influencer has recommended drastic changes in daily spending.

China鈥檚 retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions鈥攊f consumers still bite.

Healthcare companies slashed marketing budgets in 2024: This points to lower spending, but also more efficiency as companies move from traditional expensive TV plans to more targeted TV, digital, and social media.

Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.

Senate confirms Dr. Oz to lead CMS: Reducing Medicare Advantage overpayments could be a priority for Oz and his team. Looming cuts to Medicaid will be tougher to justify.

GoodRx rolls out expanded online pharmacy services: Consumers fill medications and pay for them on GoodRx鈥檚 platform. Struggling drugstore chains can partner with GoodRx and improve their customers鈥� pharmacy experiences.

3 in 4 shoppers switched brands in the past year: More retailers are looking to rewards programs to encourage loyalty amid macroeconomic headwinds.

Market instability as well as concerns over an economic slowdown as a result of President Trump鈥檚 tariffs are making the BNPL player pause its plans

Gen Z consumers are more likely to participate in economic boycotts: Their willingness to stop spending with their favorite brands over DEI and other issues should give retailers pause.

Leaning on non-card revenue can help the network maintain its momentum even if shaky economic conditions lead to slower consumer spending

Hershey sees LesserEvil as the greater good in healthier snacking: The consumer packaged goods giant is buying the snack brand as part of its push to diversify its offerings.

TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.

Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.

With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech鈥檚 next wave, even as regulators circle.

The app limits access to just three preset hours, betting on nostalgia, minimalism, and scarcity to counter tech fatigue.

On today鈥檚 podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.

Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, according to our November 2024 forecast.

The impacts of the Trump Administration鈥檚 new tariffs are already rippling through global supply chains and consumer markets. "US retailers should be dusting off their inflation playbooks and brace for erratic shifts in spending patterns," warned our analyst Blake Droesch.

When you think of tax season, gaming or dating probably don鈥檛 come to mind. But for H&R Block, flipping that narrative is part of a larger strategy to meet the next generation of taxpayers exactly where they are鈥攚hether it鈥檚 in a virtual mansion on Roblox or swiping right on Tinder.