If it feels like podcasts have more ads, that鈥檚 because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That鈥檚 a growth of 15.9% over 2023.
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent 蘑菇AV webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,鈥� our analyst Ross Bones explained the top trends in CTV viewership and ad spend.
In 2025, retail media ad spending will surpass linear TV ad spending; in 2026, retail media ad spending will exceed all of traditional media ad spending combined. Retail media is on its way to becoming a centrally important ad spending channel. While much of retail media ad spending remains concentrated on Amazon, retail media ad spending is becoming more and more diversified.