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Fashion brands are taking the lead in rolling back free returns. The costs associated with bracketing (buying multiple sizes then returning whatever doesn鈥檛 fit) and wardrobing (returning used items) have hit apparel retailers the hardest.

Target鈥檚 small-format location in Ann Arbor, Michigan, provides University of Michigan students with fresh produce, dorm essentials, and university-branded clothing. Another location in East Lansing caters to Michigan State University students, offering a similar assortment of goods. Why it makes sense: College campuses are perfect for testing small-format stores.

For example, the Koolaburra by UGG line of shoes offers consumers the exact same shoe designs as the classic UGG brand for nearly $100 less. Though this strategy may not be of interest to high-luxury companies (which build their brand on exclusivity and curation), it could be a smart play for mid-tier brands struggling to bring in customers amid a decline in discretionary spending. 3.

Electronics had the highest discounts, at 31% off listed price, followed by toys (28%), apparel (24%), computers (24%), televisions (23%), and furniture (21%). Food and beverage had the highest ecommerce sales growth during the 2023 holiday season, increasing 19.9% YoY, per our forecast. Holiday ecommerce sales of apparel, footwear, and accessories grew 12.8%, and consumer electronics grew 9.0%.

Home goods, household essentials, and apparel and shoes were top sellers. Nearly three in 10 (28% of) shoppers purchased home goods, while 26% went for essentials and 24% bought apparel and shoes. Amazon was the big ecommerce winner. Online sales at retailers not named Amazon fell 7% on the first day of Prime Day compared with 2022, per Salesforce.

The benefits have been particularly pronounced for non-fashion retailers as 35% saw a 鈥渟ignificant increase鈥� in online sales (compared with 15% of fashion retailers) and another 49% saw moderate gains (compared with 48% of fashion retailers).

Tea Collection is also succeeding on its online resale platform, likely because its category鈥攃hildren鈥檚 clothing鈥攍ends itself well to resale as children often outgrow their clothes.

The estimate dovetails with a bullish forecast in a new thredUP report that expects fashion online resale sales to reach $38 billion by 2027. Our US Fashion Online Resale Platform Sales forecast, featured in our new US Online Fashion Resale report, expects sales to reach nearly $24 billion by 2026, but, unlike thredUP鈥檚 forecast, excludes general marketplaces like eBay and Facebook Marketplace.

We exclude dedicated AR and VR headsets in our definition of wearables since they are too bulky to be worn as clothing or an accessory. On the other hand, although smart glasses have similar functionality to AR headsets, they fit our definition of wearables. 鈥� or medical devices? We exclude dedicated medical devices from our analysis. The smart wearables market is growing older.

The additional revenue stream could offset higher US advertising costs, which grew 160% year over year (YoY) in 2023 as the fast-fashion retailer tried to keep pace with Temu, per Sensor Tower data reported by Business of Fashion. Amazon defends its turf: Like Shein, Amazon is looking to widen the moat with competitors by leaning into what it does best鈥攄elivering products quickly and reliably.

Specific industry sectors, like fashion and apparel, reveal an impressive return on ad spend (ROAS) for CTV campaigns鈥攋umping by 53% YoY to 8.95 times the average. And the home and garden category boasted a ROAS 13 times the average, growing by 25% YoY.

It continued its US expansion by shipping more apparel and home goods items to US warehouses from China to speed up delivery times, partnered with fellow fast-fashion brand Forever 21 on a co-branded clothing line and a physical pop-up store, and filed for an IPO.

Technology and computers ranked second with organic CTRs of 0.22%, followed by personal finance (0.19%), beauty (0.18%), and style and fashion (0.16%). The relatively low performance for beauty, style, and fashion native display ads could be attributed to their incredibly competitive and saturated markets.

Fashion brands as well as CPG and food companies are looking to use more recycled materials, while cutting back on plastic and other petrochemical-based resources. For example, Zara recently unveiled a line of women鈥檚 clothing made from textile waste, while lululemon athletica is now selling shirts partly made with nylon derived from plant-based sources.

Fashion Network. LocalCircles. TechCrunch. The Economic Times. The New York Times.

For example, clothing brand River Island plans to open its first US store and Irish fashion retailer Primark aims to double its US presence. Go further: Read our UK Trends to Watch for 2023 report.

They're good shoes. Crocs got really ahead of what you said, this ironic sort of ugly fashion as fashion. They were way ahead of that and they rode that wave all the way to now, so I definitely agree. Blake Droesch:.

Clothing stores could get a boost as the nation parties. Among those planning to shop over the coronation weekend, nearly two-thirds (62.8%) said they will likely buy clothing and footwear, per our survey with Toluna.

Especially for sectors such as Fashion and Beauty and Ecommerce and Retail鈥攚here shopping ads are prevalent鈥攖his knowledge enables data-driven decision-making for improved marketing efficiency. This research underlines the dynamic nature of Google's SERPs and the importance of staying abreast of these changes for marketers.

Yet browsing in-store is the No. 1 way Gen Zers discover clothing, per our November 2023 US Consumer Path to Purchase survey. 3. Stars from Hollywood and social media are converging. The line between entertainment celebrities and social media creators is blurring, Enberg said.

As the official outfitter of tennis鈥檚 Wimbledon Championship, the brand needed a way to launch automated creative to coincide with the weather, ensuring its campaigns would feel as tailored fit as its clothing. The apparel company understood the potential business impact of being an early adopter of Google鈥檚 AI-powered ad solutions, but also needed creative control.

The second largest decline was clothing, shoes, and jewelry (7%). 2. Inflation is taking a toll on consumer spending behavior. Key stat: In Q2, 84% of consumers said inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. What it means: Even though the labor market is strong and many retailers are cutting prices to lure in shoppers, consumers feel strained.

Snapchat has a variety of virtual try-on features for shoes, eyewear, makeup, and accessories. Brands have flocked to add products with these features.

While Prime Day sales skew toward seasonally relevant products like summer apparel and camping gear, the event is also popular for early back-to-school shopping. If certain types of apparel, consumer electronics, and small appliances pick up momentum, it could bode well for the holidays. Computer and consumer electronics is the category to watch most closely.

Fashion brand participation in resale boomed last year. US fashion resale market to top $20 billion online amid a rush of brands and shoppers. A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale. Yesterday鈥檚 Chart of the Day: Let the good times scroll.