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Driving Revenue Growth Is The Top Priority from Marketing in 2024 (% of CMOs worldwide, Q1 2024)
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May 23, 2024
Source: CMO Council; Zeta Global
Preferred Method of Communication for Business Purpose Among Business Professionals Worldwide, Jan 2024 (% of respondents)
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Mar 28, 2024
Source: Censuswide; Hiya
Digital Marketing Channels That Have Generated the Highest Number of Leads According to SMB IT Companies and Digital Agencies Worldwide, May 2023 (% of respondents)
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Jul 12, 2023
Source: TechBehemoths
Approaches Used by Their Company to Encourage Payments Via Preferred Methods According to Merchants Worldwide, Dec 2022-Dec 2024 (% of respondents)
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Mar 27, 2024
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Top 6 Most Important Payment Management KPIs at Their Company According to Merchants Worldwide, Dec 2023 (% of respondents)
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Mar 27, 2024
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Third-Party Marketplaces Used by Their Company According to Merchants Worldwide, by Region, Dec 2023 (% of respondents)
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Mar 27, 2024
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Payment Methods Currently Accepted by Their Company According to Merchants Worldwide, Dec 2023 (% of respondents)
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Mar 27, 2024
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Leading Payment Management KPIs Used at Their Company According to Merchants Worldwide, Dec 2021 & Dec 2022 (% of respondents)
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May 11, 2023
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Average Number of Payment Methods Currently Accepted by Their Company According to Merchants Worldwide, by Region, Dec 2022
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May 11, 2023
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Approaches Used by Their Company to Encourage Payments Via Preferred Methods According to Merchants Worldwide, Dec 2022 (% of respondents)
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May 11, 2023
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
Payment Methods Currently Accepted by Their Company According to Merchants Worldwide, Dec 2022 (% of respondents)
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May 11, 2023
Source: Cybersource; Merchant Risk Council (MRC); B2B International; Verifi
The Daily: Social Media Trends for H2 2024鈥擣aceless influencers, what happens to TikTok this year, and more
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
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Jul 11, 2024
The Weekly Listen: Google decides to keep cookies, a Spotify for movies, and more
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
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Jul 26, 2024
UK B2B Marketing Spending, by Segment, 2019-2028 (billions)
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Apr 30, 2024
Source: Plural Strategy
How Marketing Professionals in Europe and North America Are Using LinkedIn to Achieve Top-of-Funnel Goals, April 2024 (% of respondents)
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Jun 12, 2024
Source: LinkedIn; Ascend2; Sprinklr; TopRank Marketing
Ways the Company Integrate LinkedIn Into Its Broader Marketing and Sales Strategies According to Marketing Professionals in Europe and North America, April 2024 (% of respondents)
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Jun 12, 2024
Source: LinkedIn; Ascend2; Sprinklr; TopRank Marketing
Stage of the Funnel Marketing Professionals in Europe and North America Say Their LinkedIn Efforts Are Primarily Focused, April 2024 (% of respondents)
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Jun 12, 2024
Source: Sprinklr
Leading Brand-Building Goals/Priorities to Improve Performance in the Coming Year According to Marketing Professionals in Europe and North America, April 2024 (% of respondents)
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Jun 12, 2024
Source: LinkedIn; Ascend2; Sprinklr; TopRank Marketing
Ways Marketing Professionals in Europe and North America Are Currently Using AI for Their Social Media Strategy, April 2024 (% of respondents)
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Jun 12, 2024
Source: LinkedIn; Ascend2; Sprinklr; TopRank Marketing
How Marketing Professionals in Europe and North America Are Using LinkedIn to Achieve Bottom-of-Funnel Goals, April 2024 (% of respondents)
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Jun 12, 2024
Source: LinkedIn; Ascend2; Sprinklr; TopRank Marketing
How Marketing Professionals in Europe and North America Are Using LinkedIn to Achieve Middle-of-Funnel Goals, April 2024 (% of respondents)
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Jun 12, 2024
Source: LinkedIn; Ascend2; Sprinklr; TopRank Marketing
Marketing Executives Need to Improve ROI and Demonstrate Attribution for All Elements in the Marketing Mix (% of marketing executives in Europe and North America, Q1 2024)
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May 23, 2024
Source: CMO Council; Zeta Global
Areas Where UK B2B Marketers Are Investing Their Existing Marketing Budget, Nov 2023 (% of respondents)
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Feb 2, 2024
Source: Demand Metric; Integrate
Channels UK B2B Marketers Are Using for Lead Generation, Nov 2023 (% of respondents)
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Feb 2, 2024
Source: Demand Metric; Integrate
Level of Importance of Select Solutions/Technologies to the Digital Purchase Journey of Customers of B2B Leaders in North America, Aug 2023 (% of respondents)
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Nov 28, 2023
Source: WBR Insights; Spryker; Pivotree