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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Our take: Meta鈥檚 goals with Aperol and Bellini are likely twofold: Provide users with a personalized assistant with memory and context to support complex requests, and gather information to serve its ad business and model-training efforts. While facial recognition may hit roadblocks in the UK and the EU, looser regulations in the US could allow a free-for-all on data collection.

Align advertising dollars with the scale of CTV. More like this:. Connected devices become more shoppable while Apple muscles in on ad revenues. 3 ways to improve the relationship between ad clicks and conversions. What鈥檚 driving CTV鈥檚 advertising growth? Time Spent With Connected Devices 2023 (Insider Intelligence subscription required).

Gen Z beauty shoppers are also more likely to be attracted to commercials, ads, and celebrity/influencer endorsements. What it means: Gen Z may be less motivated by price, but they still care about it. In fact, dupe culture is largely being driven by the demographic seeking cheaper alternatives to expensive products.

鈥淭he amount of dollars that an advertiser would have to spend to go into all of the store footprints is gigantic compared to online,鈥� Davidkhanian said. 3. Instacart. Instacart partnered with The New York Times and YouTube to bolster its off-site retail media ad business. Now, recipe readers and video viewers can shop for relevant ingredients advertised to them through Instacart鈥檚 first-party data.

There are opportunities for ads. Since rolling out Scan & Go app in 2016, Sam鈥檚 Club has converted one in three members as regular users, the company reported in February. In July, Sam鈥檚 Club launched ads in its Scan & Go app, expanding its retail media offering and data-collecting capabilities. 3. Just Walk Out faced hurdles in grocery, but finds other applications.

Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.

Measuring swag success: The Advertising Specialty Institute (ASI) says certain items are more likely to be used, kept, and worn than others鈥攚hich improves the return on this investment. For example, hoodies generate on average 6,100 unique brand impressions, while pens generate 2,000 and thumb drives generate 700. Most people who receive promotional items keep them for an average of five years.

Which retailers and brands will win (or lose) in 2023? Retailers that can offer value鈥攅ither in terms of price or convenience鈥攚ill continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.

Brands in categories where loyalty is lower, such as consumer packaged goods (CPG) and electronics, are particularly at risk. Shoppers want to be rewarded for their loyalty. Price and quality remain at the forefront when it comes to purchasing decisions.

I know in Canada, regulations are in the works and near completion to regulate sports betting advertising. Let me just read this. It's a bit of a mouthful. It's an act called the National Framework on Advertising for Sports Betting, and a big part of that is to protect minors from exposure to these ads and also to put it in the same class as alcohol and tobacco, which are very addictive. (15:24):.

This is especially true in consumer packaged goods (CPG), insurance, and automotive industries, where TV continues to offer unparalleled efficiency and quality.

Given alcohol鈥檚 growth potential, retailers should advertise its availability in prominent spaces on the app and website. Find the right products to sell on one-off delivery apps. Brands and alcohol retailers should be familiar with the types of buying behavior that occurs with one-off delivery purchases.

The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.

The growth in retail media ad spending in these three countries will outpace all other formats for years to come. It鈥檚 thus gaining an important place at the ad budgeting table.

However, the labeling system could discourage both individual creators and advertisers from using genAI at all on Pinterest posts鈥攅ven in minimal and properly disclosed ways鈥攖o avoid being blocked in feeds.

I think he's talked quite a bit about tapping into culture and different cultural figures, so the collaborations, and the buzzy limited editions and all of that, working with celebrities, and the cool ad campaigns and marketing campaigns that tap into nostalgia but also appeal to Gen Z are really part of that. (09:58):.

And Instacart upgraded its AI-powered cashierless Caper Cart technology, adding gamification and rewards features as well as a smart advertising system. Amazon鈥檚 Just Walk Out has also been ramping up its partnership deals, launching in new NFL stadiums and more college campuses. Our take: Grabango鈥檚 closure isn鈥檛 a sign that the cashierless tech industry is suffering as a whole.

But it鈥檚 the brand perception that鈥檚 more important than ever, Droesch said鈥攅specially in an environment that is so noisy, where a consumer can be overwhelmed with advertising. 鈥淎 reputation for quality is more important to cut through the noise today,鈥� he said.

Trump鈥檚 tariff reprieve exacerbates uncertainty: The stop-and-start nature to the administration鈥檚 economic policy keeps retailers鈥攁nd consumers鈥攐n edge.

Traditional digital marketing strategies require a shift away from intrusive ads toward content that naturally blends within the immersive or augmented visual field. This integration means rethinking everything from creative formats to placement strategies, with the intention of enhancing rather than interrupting the user鈥檚 engagement.

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.