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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Google put ads in its Search Generative Experience. YouTube has a new unskippable 30-second ad spot. HBO Max relaunched as Max. And The Kroger Co. is paving the way with in-store retail media. Here are what updates from these companies and more mean for advertisers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

We were incorrect about this one, but Spotify did make a number of ad plays and teased a new tier launch. The digital audio company rebranded its ad platform from Spotify Ads Studio to Spotify Ads Manager in an effort to attract more programmatic ad-buyers. It launched a supply-side platform (SSP) offering video ad inventory. And it created a revenue-sharing program for podcast hosts.

The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

鈥淓specially in categories like beauty, health, and personal care, premium brands should really be looking at having some presence on Amazon, especially as it's offering more opportunities for these brands to reach and target consumers through its advertising offerings,鈥� she said. As younger generations enter high-income brackets, particularly Gen Z, shopping patterns may evolve.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

Consumer packaged goods (CPG) comes next with $48.79 billion in digital ad spend, followed by financial services at $33.81 billion. Though traditional search鈥檚 share of digital ad spend has peaked, display鈥檚 share is growing thanks to video formats like CTV. Use this chart:. Make the argument for prioritizing digital ad channels. Justify making mobile a central focus of digital ad strategy.

It suggested metrics such as imports of consumer goods into the US as a percentage of retail sales or retailers鈥� inventories relative to their monthly sales tell a clear story: Despite the recent rise in consumer goods imports, retailers could still end up with lower-than-needed inventory levels in the coming months, particularly if the surge in imports is only temporary.

Marketers are interested in exploring upper-funnel tactics while continuing to invest in lower-funnel strategies, requiring retail media networks (RMNs) to provide a combination of ad formats for a full-funnel effect. In addition, marketers want access to high-quality data for better targeting and personalization, and look to RMNs for enhanced measurement and optimization techniques.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

If you鈥檙e happy and you know it 鈥� will you click? Data shows consumers remember and engage with emotionally resonant ads. It鈥檚 not just about making consumers happy. They鈥檙e drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.

Leaning into social media is clearly strategic for its ad business as well, with agency professionals worldwide citing social as the top retail media subchannel for consumer packaged goods (CPG) clients, according to an August 2023 Path to Purchase Institute study. Not to be outdone, Walmart Connect inked a deal with NBCUniversal to support retail media-powered ads within live sports.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Trump鈥檚 tariffs roil the retail industry: Reciprocal measures will touch virtually every sector, leading to higher prices for the consumer.

Consumer packaged goods account for the second-largest piece of US display ad spending. 5. Display is growing within retail media. Display ad spending accounts for an increasing portion of ecommerce channel ad spend, a large subset and close proxy of retail media, though search is also growing steadily.

Align advertising dollars with the scale of CTV. More like this:. Connected devices become more shoppable while Apple muscles in on ad revenues. 3 ways to improve the relationship between ad clicks and conversions. What鈥檚 driving CTV鈥檚 advertising growth? Time Spent With Connected Devices 2023 (Insider Intelligence subscription required).

The news: The New York Times has agreed to license its journalism to Amazon, allowing the tech giant to incorporate Times content into its AI tools and consumer products. Per the Times, this includes content from NYT Cooking and The Athletic, which may appear in products like Alexa or be used to train Amazon's AI models.

The platform expects this Christmas to be 鈥渋ts biggest retail moment yet鈥� thanks to surging growth in livestream and ad sales. TikTok expects UK ad revenues from retail and ecommerce brands to jump 58% YoY in Q4. The platform is preparing for millions of consumers to shop via livestream commerce in November and December and anticipates triple-digit Black Friday growth.

The US retail industry has been in the crosshairs of volatile tariff policies that threaten price increases across a broad swath of consumer goods. Ecommerce sales growth will slow markedly in 2025 as the industry grapples with uncertainty. But the longer-term outlook will bring opportunities for growth in key channels and categories, and the growth will be from Gen Z buyers.

Authenticity is the key to advertising on social media. Younger generations are put off by ads that mimic popular video trends (it鈥檚 how they know a meme is dead), but they appreciate genuine humor and sincerity. Influencers can be a great asset in this regard.

Gen Z beauty shoppers are also more likely to be attracted to commercials, ads, and celebrity/influencer endorsements. What it means: Gen Z may be less motivated by price, but they still care about it. In fact, dupe culture is largely being driven by the demographic seeking cheaper alternatives to expensive products.

That鈥檚 why brands should lean into marketing and advertising to build awareness and affinity. Nearly 7 in 10 (69%) of Gen Alpha children have requested a product or item they saw in an advertisement, including 50% of Gen Alpha before they turned 6.

Our take: Meta鈥檚 goals with Aperol and Bellini are likely twofold: Provide users with a personalized assistant with memory and context to support complex requests, and gather information to serve its ad business and model-training efforts. While facial recognition may hit roadblocks in the UK and the EU, looser regulations in the US could allow a free-for-all on data collection.