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One example here is in terms of social media, they're searching for things on social. 24% of people said they only or primarily use social media, 24% to search online according to Forbes advisor and talker research study. And there's this other study as well showing 42% of internet users worldwide use social platforms to find information even more, 46% of young folks.

PubMatic will help brands buy video ad inventory through a traditional online bidding process to be seen by over 13 year olds. Rome creators that opt to show the ads get a cut of the take. But Rahul start with you can advertising find a home inside of games. Rahul Chadha (22:40):.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.

On today鈥檚 podcast episode, we talk about our latest report that looks at new features being offered by the top cash-back credit cards and how much consumers value them. 鈥� In our 鈥淗eadlines鈥� segment, we break down a recent CNBC article about some of the limited-time merchant rewards the major credit cards are offering. 鈥� In 鈥淪tory by Numbers,鈥� we discuss the Insider Intelligence emerging features benchmark that identified 49 novel qualities and carefully reviewed the feature sets of 10 popular no-fee cash-back credit cards. We also talk about free security features that customers value the most. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� our host Rob Rubin has a difficult time staying true to his position (Credit card features are so tempting!) as he debates why consumers feel certain credit card features are valuable and that they would forgo most of them for more rewards. Listen to the podcast with Rob Rubin and our analyst David Morris.

On today鈥檚 podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

So after six months, six quizzes, we have the digital ads and media team, that's Danny's team, and the retail team, that Sky's team, they're both in joint second place with 11 super-duper points apiece. And currently out in first place, mainly thanks to Yory, is the social and tech team with 14 super-duper points.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Well, there's only going to be more online shopping as we go into the future. And younger generations shop online more than older do. So when Gen Z becomes the dominant generation of the world, they're going to be really accustomed to online. In-store experience hasn't really evolved enough to appeal to them.

Maybe perplexity is able to dig up some of that big pie that is digital search, but right now Google makes up 92% of global search engine market share. So it's not just about being popular, but Google is, it is really ingrained in the fabric of our society.

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

Christopher Mims of the Wall Street Journal writes that, for decades, seeking knowledge online, and seeing it, has meant Googling it and clicking on the links. But seeking information using a search engine could be almost completely replaced by the new generation of large language model powered systems, says Ethan Mollik, associate professor at the Wharton School of UPenn.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

So right now, the promise of gen AI is such that we could maybe ultimately get to a place where the digital dream state of advertising is possible, where the right message reaches the right consumer on the right platform at the right time.

So I think the online environment is a lot easier for retail media networks to try new things and new placements, but I still think there's a lot of potential in in-store retail media. Sara Lebow:. And the online environment also theoretically has unlimited inventory. Obviously, this is also an issue with online retail media.

Yeah, I thought one of the points that was interesting was there was no product category that these young Gen Z people were buying primarily online. Most of them were going into a store or both in store and online, but not just online. Electronics came very close to that.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

And by deepfakes, are you talking about not just visually, but also in terms of audio? Paul Verna:. Right. Audio. Marcus Johnson:. Yes. Okay. Paul Verna:. Yeah. In fact, audio can have so much of an impact. I mean, it's easier to produce in terms of creating something persuasive.

Two years ago, Canada's federal government opened up sports betting, but now there's a new rule in Ontario that bars online gambling ads featuring athletes and celebrities. Calls for a nationwide ban on those gambling ads are getting louder.

She writes that for as long as I've reported on the internet companies, I've watched news leaders try to bend their businesses to the will of Apple, Google Meta and others chasing text distribution and cash use firms strike deals to try to ride out the next digital wave.

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

The question here though, to start with Carina, $50 billion of online clothing sales. That's 22% of online clothing. 50 billion in online clothing sales will get returned this year. What's most to blame? Carina Perkins:. So I had 40% inconsistent sizing and complicated sizing charts. I think sizes between brands can vary so dramatically.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.