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But digital shopping has not yet begun to flourish in those markets the way it has in economically similar countries in regions like Latin America. Indonesia is the overwhelmingly dominant center of gravity—don’t overthink it. The rest of the region combined does not offer an opportunity even close to what Indonesia offers on its own.

But it won’t keep pace with overall spending by digital buyers. Our forecast estimates that the average spend per subscription buyer will grow from $687.86 to $932.36 between 2023 and 2027. But that’s slightly slower than the growth rate for average consumer spending in the overall ecommerce market. To see the full forecast, click here.

The main action that US digital shoppers take to combat rising shopping costs is looking for discounts and coupons, per a December 2023 survey from Intelligence Node in partnership with Dynata. Brands can stand out on TikTok Shop by offering exclusive discounts. They also might consider partnering with off-price retailers like T.J.Maxx or Burlington to add a physical component to their strategy. 5.

They’re also prolific digital buyers. No matter the platform, brands should leverage creators and influencers to connect with consumers via social media. This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey.

The gap between the two has only widened, especially in Brazil, where digital buyers said they prefer to search for deals on retailers’ websites over search engines by double-digit percentage points. Predictions. Marketers will reallocate ad dollars to bottom-funnel performance ads on retailers’ digital properties, as they face mounting pressure to deliver solid returns on investments.

Unsurprisingly, Amazon is a popular choice, given that it’s the first—and often only—port of call for many on their digital shopping journeys. Brands ranging from Tupperware to Peloton to ThirdLove have made the leap, while Brooklinen is expanding the assortment of items it sells on the marketplace after revenues grew 29% year-over-year (YoY).

Their popularity is mounting, with more than 2 in 5 US digital buyers (and nearly 3 in 5 Gen Z digital buyers) set to use the technology in 2023, per our forecast. Fee-related pressure could further drive merchant interest in these methods, which offer significant cost savings: An average A2A payment costs just one-fifth of a debit transaction.