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In a recent conversation on Bluesky, Dorsey told users that ads, commerce, and subscriptions were all on the table. Reddit will soar鈥攊f it can keep users happy. Before the user revolt, 搁别诲诲颈迟鈥檚 growth prospects were positive. It will be the fastest-growing social platform that we track through 2027, with more users than Twitter starting next year.

To achieve brandwide results, brands need to include all the relevant internal stakeholders in the planning and strategy process, said Matt Drzewicki, vice president of partner solutions at Roundel, Target鈥檚 retail media network, during the Interactive Advertising Bureau鈥檚 (IAB鈥檚) Connected Commerce Summit in September.

鈥淥ur collaboration with Kroger highlights the critical importance of first-party data in a cookieless world,鈥� said Mike Brunick, senior vice president, head of commerce media at Yahoo. 鈥淏y integrating their retail data into our DSP, we can scale the impact of that data and deliver better results. This is ultimately beneficial for both retailers and advertisers.鈥�.

They have a decent amount of digital traffic, but most of the commerce that they drive happens in their stores. And so for them to make retail media really work for them, they need offsite spending to grow and grow and grow. The reason I bring all this up is that retail media, most of the spending is onsite right now, principally because of Amazon and Walmart.

Globally, digital loyalty cards are the second-most-popular channel for interacting with loyalty cards. But in the UK, physical loyalty cards are still more popular than their digital counterparts, per Antavo. Loyalty data can supercharge retail media strategies. Shoppers are willing to trade valuable personal data for coupons.

颁丑颈苍补鈥檚 digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.

Instagram has long allowed third-party commerce services on its platform, but it recently published a video announcing that it won鈥檛 recommend content that asks people to comment with a specific 鈥渨ord, number or emoji.鈥� That could include words like 鈥淪hop.鈥�.

Kajabi, which primarily offers online course services for creators, said in March that creators had earned $5 billion in lifetime gross merchandise value (GMV) by selling digital goods. There is a long tail of other revenue streams and smaller creator-focused firms. Affiliate marketing, commerce, and subscriptions are other important income sources for the creator economy.

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

The news: Reddit will introduce paywalls and more ads while also monetizing in-platform commerce. The platform will roll out paid subreddits this year and plans to expand its contextual advertising. Reddit also wants to monetize user activity by allowing in-platform transactions for subreddits where users trade or sell items.

These are derived from online purchase receipts, credit, debit and banking data, and bill-scrape data. Antenna cleans and models this raw data, and then subsequently weighs the panel for demographic and behavioral skews.

Retail sales grew 4.1% YoY in November 2023, per the US Commerce Department鈥檚 Census Bureau, while Mastercard SpendingPulse tracked a 3.1% YoY retail spending gain from the 2023 holiday season (i.e., between November 1 and December 24). Because it鈥檚 never too early to start planning for the biggest retail period, here are four super early predictions for the 2024 holiday season. 1. Election effect.

But the clock is ticking: The exemption will be revoked as soon as Commerce Secretary Howard Lutnick informs the president that 鈥渁dequate systems are in place to fully and expediently process and collect tariff revenue.鈥�. A long shot: Chances of success are slim.

The 2025 takeaway: Amazon will remain integral to digital strategy, but in 2024, TikTok Shop emerged as another way for brands to connect with consumers, potentially stealing some share away from the ecommerce giant. If TikTok is banned, brands may rely more heavily on Amazon for commerce while supplementing their social strategies with Facebook or Instagram.

And commerce is really the final component that it needs to crack. It hasn't been easy for TikTok. Those struggles have been well-documented, but it is determined to overcome those challenges and really make commerce work. Just in the past couple of months, we've seen it roll out TikTok shop.

But while untethering Google and Chrome could lead to innovation across the ad industry, it would also introduce more fragmentation for marketers to navigate, according to Todd Parsons, chief product officer at commerce media platform Criteo.

Social platforms will prioritize lower-funnel formats, leveraging AI to drive commerce through initiatives like Meta鈥檚 Advantage+ Shopping Campaigns (ASC+). Use this chart:. Budget your 2024 paid social spend based on recent ad trends. More like this:. Paid Social Forecast and Trends Q3 2023 (Insider Intelligence subscription required).

搁别诲诲颈迟鈥檚 commerce-oriented offerings, particularly Dynamic Product Ads, are showing strong results. Lenovo, for instance, slashed cost-per-conversion by more than 50% after integrating 搁别诲诲颈迟鈥檚 Conversions API. The AI front: Reddit Answers, the platform鈥檚 AI-powered conversational search tool, hit over 1 million weekly users.

Connecting online ads to in-store sales. CVS Media Exchange (CMX) offers ad inventory across its website, mobile app, and off-site channels. However, the majority of CVS purchases happen in-store, according to Praveen Menon, head of analytics and business intelligence at CMX. Historically, it鈥檚 been challenging for brands to connect online and in-store behavior.

For example, the New York Times sells a Wordle keychain for $12 in its online store. AI can help publishers personalize merchandise like framed photos or front pages from key events. It can also help them decide what to show and how to describe it.

Methodology: Data is from the November 2023 United Nations Educational, Scientific and Cultural Organization (UNESCO) and Ipsos "Survey on the Impact of Online Disinformation and Hate Speech." 8,000 internet users worldwide ages 18+ were surveyed during August 22-September 22, 2023.

Develop commerce strategy and benchmark commerce performance (brands and retailers). Determine market sizing (brands, agencies, media platforms, solution providers). Click here to view our full forecast for US retail and ecommerce. Key developments in US retail and ecommerce. The Trump administration鈥檚 tariff policy will significantly affect US retail sales in 2025.

Our take: There has been a frenzy of feature innovation in digital wallets as they try to expand beyond payments into everyday commerce enablers. Adding new features like Pool Money is therefore crucial for PayPal to stay competitive and maintain customer loyalty in the highly saturated market. We expect PayPal to have 217.3 million core users worldwide in 2025.