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Make noise: Good Super Bowl ads get social media buzz, and Tubi鈥檚 campaign did just that, with viewers sharing TikToks and memes about being tricked by the spot. Get people talking the next day: By leveraging banner ads on smart TVs, Tubi made sure its ad wasn鈥檛 just a single hit, but a coordinated campaign pointing potential viewers toward the platform.

The insight: A Canadian boycott on American goods is gaining momentum as consumers brace for the impact of tariffs and look to make their displeasure with US trade policies known. Two-thirds of Canadian consumers are buying fewer American products, according to a poll by Leger Marketing. The boycott extends to American retailers: 55% say they are ordering less from Amazon.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

A handful of countries and subregions will buck the positive trend and decelerate, but a wide-angle view shows nothing but good news across the map for total media ad spending. The same will largely hold true for digital. India, China, and the US will headline country-level metrics.

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

Early results from Privacy Sandbox tests aren鈥檛 good enough to quell speculation of another stay of execution for third-party cookies. In Q1 2023, Google鈥檚 ad platforms conducted an experiment to assess the effectiveness of privacy-preserving data signals on interest-based audience targeting.

Affiliate partnerships offer brands a valuable alternative to traditional ad channels, especially as digital platforms evolve and consumers demand more relevant online content. Go further: Read our Affiliate Marketing 2024 report.

Alibaba and JD.com, China鈥檚 other ecommerce giants, never gained substantial traction in the US, partly due to their lack of spending to acquire customers. US-based Wish spent heavily on digital ads and rode the pandemic-driven ecommerce boom to an IPO鈥攂ut has since lost its way.

The ban is a good step, but fake reviews won鈥檛 go away. Positive online ratings or reviews are the most influential part of the path to purchase for clothing and shoes shoppers, according to our June 2024 survey. If shoppers trust reviews on retailers鈥� sites less, they will look elsewhere. 鈥淧eople are looking for conversational platforms to get ideas or read product reviews,鈥� Strickland said.

There's a good reason for this approach: 84% of loyalty members say such programs encourage them to buy again. But the reality is far more nuanced. Despite earning loyalty points on nearly every purchase, more than a third (35%) of consumers belong to at least one loyalty program they鈥檝e never used. This disconnect highlights the need for brands to refine their offerings.

How TikTok, Temu, and Sephora are making online shopping fun. Why it mattered: Ecommerce retailers have spent years and millions of dollars on making the online shopping experience functional鈥攚hich is crucial for ecommerce success. But it should be fun, too.

Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.

The brand鈥檚 post faced online criticism. Some said the video was a tired example of a brand inauthentically capitalizing on a trend to turn a profit, with commenters calling it 鈥渃ringe鈥� and 鈥渃orporate.鈥� It also faced sexist hate from viewers saying 鈥渏ust get back to the kitchen鈥� and 鈥渂ring back gender pay back.鈥�

I'm chronically online and I think marketers, we want to have communities that are equally chronically online, but that's just not the reality. So if there are more streams then I see that as more chances for impact. (05:11):. And I think a good case study of that is our sustainability work with Lauren Bash. She's a climate activist as well as a content creator.

A little over a week ago, another report surfaced that Trump was reportedly scaling back his plans to implement across-the-board tariffs on all goods imported into the US. But a few days later a different report suggested he was considering taking the dramatic step of declaring a national economic emergency so he can implement universal tariffs on allies and adversaries.

Temu plans to open its platform to European sellers, Alibaba鈥檚 new platform Miravia is selling international brands alongside local Spanish goods, and Shein is teaming up with global brands for its marketplace. Temu is outpacing its rivals with 鈥榮hoppertainment鈥�. Temu has experienced phenomenal growth in its first year.

Michael Rich, Director of Digital Wellness Lab at the Digital Wellness Lab at Boston Children's Hospital, saying he prefers the term... Staying away from addiction, preferring the term, "problematic internet media use," a term that's gained currency in recent years because he doesn't like the term addiction because the internet can be used, Carina, to your point, for a lot of good.

For many companies adopting voice AI, Zendesk鈥檚 success rate may be just good enough to negate additional expense for more nuanced and thoughtful client interactions. The challenge: WaveForms AI is entering a crowded market with Big Tech companies fielding multimodal AI agents that can manage voice interactions.

Because yes, there could be a problem with your phone, but if there's a problem with the Wi-Fi in the store or the connection, these stores are so big and vast, they tend not to get good data signals inside the store or very good mobile reception so that's critical. (07:57):. Another thing I would note is that both Sam's Club and Walmart only make this feature available to members.

Some 81% of insured adults rated their health insurance good or excellent, per KFF. For those in fair or poor health鈥攚ho thus have more interactions with their insurer鈥攖hat figure drops to 68%. Yes, and: Lawmakers have also called out health insurers for prioritizing profits over patients.

Sparking joy: Popshelf, which sells higher-margin, largely discretionary merchandise like home goods, beauty, and seasonal items, is looking to draw shoppers in with a 鈥渏oyful and fun experience鈥濃�攎uch like off-price retailers have with their treasure-hunt layouts.

Sustainability still matters to many consumers, and if brands are seeing measurable results, dropping commitments could do more harm than good.

But the tech isn鈥檛 as good at providing error-free outputs and sticking to a brand identity, said May. Generative AI allows others to easily create believable copycat ads mimicking recognizable brands, creating a brand safety issue. AI has machine speed and efficiency, but humans can鈥檛 actually check quality at machine scale. 2. Mass personalization is on the way.