蘑菇AV

In response to rising costs, retail in 2024 was dominated by consumers鈥� desire for deals and discounts. And as President-elect Donald Trump鈥檚 proposed tariffs will raise some prices even higher in 2025, consumers may turn to in-person shopping to control their spending.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

Ask yourself, "Is my first-party data as sophisticated as it could be to really attract some of those incremental ad dollars into my system?" Dahill said. Over a third (34%) of global ad agencies advise clients to invest in retail media as a source of first-party data, according to August data from Digiday+ Research.

Note: Examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads.

his year, just over a quarter (26.7%) of all search ad dollars will be spent on retailer and retailer-affiliated properties. Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.

Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn鈥檛 the only thing on retailers鈥� minds this year.

US ad spending is projected to grow 6.8% next year, surpassing $400 billion, according to 蘑菇AV鈥檚 forecast. Despite robust ad spending growth, AI tools, advancements in attribution, and cautious consumer behavior will add complexity for the latter half of 2024.

Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.

Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game

While ad spend allocated to in-store retail media has yet to take off, consumers are ready and willing to engage with digital in-store formats, according to a new survey by 蘑菇AV in collaboration with Placer.ai.

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

A surge in ad spending in high-risk digital channels, increasingly sophisticated AI tools, divisive political rhetoric, social platforms with lax content moderation, and incidences of ad fraud on connected TV (CTV) are conspiring to make this an unprecedented year for brand safety challenges. This deck will:.

Shake Shack is also building excitement and awareness around its brand by boosting its advertising spend and introducing limited-time offerings like a black truffle burger. Those efforts aim to ensure Shake Shack preserves its status as a premium brand.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

The economy鈥檚 bumpy ride, worse-than-expected retail ecommerce growth, and advertiser skittishness in H1 2023 did not slow retail media鈥檚 growth. We now expect US retail media ad spending to be nearly a billion dollars greater in 2023 and nearly $4 billion higher in 2024 than previously estimated (see leading chart). Expect even stronger near-term growth.

And I think this is because we know that shopping has become more social, and as retailers are really looking to drive that incremental growth, creators really are emerging as an important source of creative and a connection to new shoppers that are discovering and buying products in different ways. I would say it's really a win-win for influencer marketing and for retail media.

Retailers are reimagining shopper journeys with AI-assisted search. As platforms refine their new tools and features, consumer behavior and retail search ad formats will evolve. Obstacles to measuring incrementality remain.

The trend: Retail media networks (RMNs) are rushing to enhance their offerings amid stiffer competition for ad dollars and rising demand from advertisers for transparency and accountability. Best Buy Ads鈥� new Social+ feature allows advertisers to target the retailer鈥檚 customers on social platforms, starting with Facebook and Instagram.

Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.