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We expect RMN off-site ad spending in the US to total $10.64 billion this year and to surpass ecommerce channel display ad spending for the first time. In the past year, middlemen with scaled web publisher penetration鈥攊ncluding TripleLift, Criteo, and Button鈥攈ave launched solutions that allow retail media advertisers to put display ads on publishers鈥� sites.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Why Nielsen鈥檚 first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

While we don鈥檛 specifically segment retail media spending by ad format, we do so for ecommerce channel ad spending鈥攁 large subset and close proxy of retail media. Retail media encompasses off-site ads, while ecommerce channel ad spending is limited to inventory on retailers鈥� own properties. The relative share of search and display is fairly constant, with both growing rapidly.

, Hot Pockets, and Gatorade are using its Brand Shops to educate shoppers and differentiate their product portfolios, resulting in a nearly 20% increase in average order value.

That鈥檚 why grocers such as Ahold Delhaize, parent of banners such as Giant and Stop & Shop, see massive potential to use their troves of first-party data to better monetize their stores. That said, it is worth noting that in-store retail media is in its early days, and the channel remains a tiny piece of the overall retail media pie.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Digital newspaper ad spending could increase as it did during Trump鈥檚 previous term, but print newspaper spending will continue declining. Digital newspaper ad spending rose from $4.04 billion to $4.74 billion from 2016 to 2020, while print newspaper ad spending plummeted from $13.33 billion to $5.5 billion.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence鈥檚 new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.

Companies inside of the ecommerce landscape (such as Chase and PayPal) and outside (including Planet Fitness and Uber) have seen the meteoric rise of retail media and wanted to cash in, Willens said.

For these consumers, Prime鈥檚 shipping and ecommerce benefits are more important than its streaming services. To increase usage of its streaming services and grow its ad revenues, Amazon is investing in improving Prime Video鈥檚 content. Amazon鈥檚 2022 acquisition of MGM expanded its video library. It has partnered with popular creators like MrBeast to create new shows.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

Apple has also resumed advertising on X after a 15-month pause, shortly after Amazon increased its ad spending on the platform. While advertisers initially left the platform in light of some of Musk鈥檚 controversial comments and questions over brand safety, major brands and tech platforms including Amazon have returned since Donald Trump鈥檚 reelection.