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Additionally, Home Chef used KPM鈥檚 shopper data to reach lapsed customers and in-market shoppers and measure performance after a streaming campaign on Roku. The campaign achieved 2.4 times the return on ad spend, and delivered a 20.6% lift in sales among new buyers. Home Chef was able to recapture lapsed buyers and activate a new segment of meal kit customers.

The channel will pull in around 10 times as many ad dollars as TikTok this year, and overall spend in the US still exceeds both CTV and retail media. TV advertising could be hurt by the SAG-AFTRA strike as show productions grind to a halt. However, unscripted TV and libraries of backlogged content could buoy the channel until a resolution is reached. Use this chart:. Budget TV ad spend.

A recent partnership with Yahoo鈥檚 demand-side platform (DSP) opens Spotify's ad inventory to programmatic buyers outside its self-serve system; the move is part of a broader industry trend of emerging ad platforms like Spotify, Netflix, and Uber turning to programmatic channels to drive ad revenues.

With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

The French retail ecommerce market is much less mature than the UK鈥檚, but there鈥檚 more enthusiasm for online sales than in Germany. Digital advertising in the sector is largely driven by ecommerce. As a result, France鈥檚 retail ad spending growth will benefit. Travel鈥檚 turnaround will see it rise up the rankings. The sector鈥檚 digital ad spending will grow by double digits throughout our forecast.

Case in point: Disney and Walmart Connect's partnership, announced in May, allows brands to target ads on Disney+ and Hulu using Walmart鈥檚 shopper data, marking Disney's first use of retail data for ad sales.

Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

Highlight growth in retail media spend. Advocate for increasing retail media spend. Form strategic alliances with key retailers to gain preferential access to premium ad placements. More like this:. In-store retail media spend will hit $1 billion in 2028. Retail media, merchant teams must work together to maximize in-store marketing. 4 (more) retail media networks worth watching.

In Germany, investments in digital advertising will be cautious, reflected by an overall ad spending growth rate of just 3.1% this year. The German economy is in a tight spot, with a high risk of recession, causing individual industries to tread lightly. Retail spending will dwarf all other industries.

US buyers鈥� most valuable metric when assessing campaign performance on retail media networks isn鈥檛 return on ad spend (ROAS) or ROI. It鈥檚 incrementality, according to May 2022 data from Criteo.

Full-funnel insights: Connection of brand KPIs like awareness, preference, and purchase intent to online behaviors like search, site visits, and ecommerce. Cross-media, omnichannel performance: Insight into performance across all media, devices, and channels.

We forecast retail media network off-site ad spend in the US will grow 61.5% this year, reaching $10.64 billion. That figure will grow another 27.1% next year, hitting $13.52 billion, as brands and retailers look to meet consumers wherever they are.

How marketers should rethink digital ad channels, based on our forecast data. Search Ad Spending Forecast and Trends H1 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/7 - Social鈥檚 slow show. 6/6 - App-y shopping. 6/5 - In AI we trust? 6/2 - Commercial break-through. 6/1 - One fad Apple.

US ad spending is projected to grow 6.8% next year, surpassing $400 billion, according to 蘑菇AV鈥檚 forecast. Despite robust ad spending growth, AI tools, advancements in attribution, and cautious consumer behavior will add complexity for the latter half of 2024.