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To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate 鈥渢raditional ecosystem of measurement,鈥� the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.

Alphabet鈥檚 Q3 beats expectations: Google鈥檚 ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

It launched a new private label line called Well Market to try to help consumers with some of the brand confusion that people can see whenever they're shopping within CVS stores. They also launched a self-service retail media ad partnership with The Trade Desk to try to elevate their retail media program and to try to get some more advertisers in through the door that way. Sara Lebow (06:39):.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

But for advertisers late to the retail media game, a high-inflation environment could make the barrier to entry greater. New entrants to retail media might struggle to see immediate results, as it typically takes time to optimize campaigns.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

The ecommerce giant鈥檚 launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak 尘别诲颈补鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Fenty Beauty makes a play for gamers: The brand partnered with Netflix's 鈥淎rcane鈥� animated series that鈥檚 based on the 鈥淟eague of Legends鈥� video game to roll out a gamer-inspired collection.

We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis. The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Sources. Federal Trade Commission (FTC). Gallup. Luma Partners.

This sponsored article by AppsFlyer will explore commerce media.

We talk about e-commerce all the time, but as you guys know, 84% of U.S. retail sales still take place in stores. Today we're going to talk about one of the things driving people into those stores, which is, ancillary services. These are things like, clothing repair or jewelry polishing, that bring people back into the stores where they've already bought something.

With no shortage of spending options, advertisers weighing whether to invest in TMNs will be considering what travel companies can do better or at a better value than comparable channels. First-party data, captive audiences, and a diverse array of ad inventory are some components of the travel media value proposition.