Gen Z, which represents the predominant source of digital buyer growth, is particularly likely to rate DEI-focused efforts highly, and every generation is more likely to support brands that reflect their social values.
On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.
Pro tip: A Gen Z strategy is a must-have for providers, as they are the generation most likely to use a BNPL service. For example, this year, 55.1% of Gen Z digital buyers will use a BNPL service, versus 48.6% of millennials, 31.2% of Gen Xers, and only 16.3% of baby boomers.