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Whether it’s to target consumers regionally, locally, or within a particular category—like grocery—advertisers are not short of options. Ultimately, they should select the retailers whose networks best align with the advertising goals and objectives they’re looking to achieve. Diversify the retail media mix.

This year’s figure is more than double that (up 121.7%), outperforming other digital commerce stars such as smartphone grocery apps (93.4% growth in users in the same timeframe), proximity mobile payments (70.5%), and QR codes (73.0%). (To be fair, the latter two started from a higher base.). Social and retail AR are complementary.

This is also how groceries get delivered, at least in the UK. If Waitrose comes to your door, it's a supermarket, they bring all the items in a plastic crate and they bring them to your door. You take the crate, you put it in your house, you take the things out, you give them the crate back. Now admittedly, you have to be there for that, so you could argue that that's a problem.

They were outside of the supermarket on Super Bowl Sunday, bright and early in the morning selling girl scout cookies yelling out that they took any form of payment and they had a little square machine. They took cash. It was fantastic. And I had to buy some. So yes, I would definitely try thin mint pancakes. Zia Daniell Wigder:. Yeah, they sound actually surprisingly good.

And they've been tweaking Prime, they've been adding more perks like GrubHub Plus, and they have pharmacy add-ons and grocery and all of that. And that's just keeping Prime members in the fold. Jeremy Goldman (05:23):. It's a really interesting thing where once you've bought into a particular program like that, you want to make it worthwhile for you and then you start to purchase more because of it.

Walmart’s market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

Through companies that facilitate digital commerce via services such as food and grocery delivery. All of those businesses have valuable first-party data drawn from direct relationships with their customers, so they’re fertile ground for precise targeting in environments that are theoretically privacy compliant.

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group.

Albertsons hit its marks in Q1: The company is leaning into private labels, growing its loyalty program, and boosting its digital sales.

Nearly half of US adults said last month that they’re buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.

Nestlé follows trends to make sure it stocks the right merchandise. Moët Hennessy is headed to the Olympics as part of a global partnership. And The J.M. Smucker Company is choosing value over price. Here are three takeaways—each paired with a real-life case study—from NRF 2024: Retail’s Big Show.

Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.

Many advertisers see retail media solely as a performance marketing channel. But 7-Eleven’s retail media network, Gulp Media, is aiming higher up the funnel.

Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

Some 58% of Association of National Advertisers (ANA) marketers used retail media networks last year, according to a report from the ANA. In the next year, expect to see more movement from marketers outside of consumer packaged goods as brands look to take advantage of the recession-friendly ad space.

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

Part of that is a result of higher prices for things like groceries that are bringing in consumers making more than $100,000 a year to shop at Walmart for groceries. But while they're there, they might look to other categories that they regularly buy.

The question is which grocery delivery company with a growing retail media network business recently had a much anticipated IPO? Which grocery delivery company recently had a much anticipated IPO? Evelyn says Instacart, Stephanie Instacart, and hopefully Suzy says Instacart. It's true, Instacart is the correct answer. They just IPO-ed. A point each for all of you.

I mean, I don't know how many people walk around in a grocery store or a mall or a department store and go, "This place needs more ads. I need more of that.". Marcus Johnson:. I would think not many. Max Willens:. "I would like a display ad in my face while I am trying to pick out avocados. My ears are uncrammed with ads. This is unacceptable."

I think of a lot of mundane tasks that I have to complete, including shopping, and I think an AI could eventually do my grocery shopping for me. I buy pretty much the same kinds of things on a regular enough schedule that I do think so. I mean, there are already smart fridges that let you know when you're running low on things.

They've ridden cheap groceries to build a lot of connections with higher income consumers who are now in the Walmart ecosystem. They're thinking about Walmart, maybe they bought a Walmart+ membership, and they are going to benefit from that this holiday season. And they also have really low prices.

When we were putting this list together, I asked Ariel to tell me why a grocery lowering their prices was interesting and she pointed to that supplier relations thing, which sold me on it. Zak Stambor (04:10):. Yeah, I'll have a little bit to say when I adjust the numbers, I'll save my fire. Sky Canaves (04:16):. I was going to say Aldi already is known for such low prices.