Ä¢¹½AV

Programmatic digital display is no exception to the ad spending downturn that has sent ripples through our forecast. As marketers scrutinize their investments, social networks are losing share of the programmatic pie while CTV and retail media drive growth.

Programmatic display ad spending is growing despite challenging economic conditions. Where it’s growing, and how fast, depends on how much data advertisers can access.

TikTok also offers video shopping ads and in-house tools to facilitate influencer marketing, such as Creator Marketplace and Creative Exchange, giving merchants a wide range of options to meet customers throughout the purchase funnel. TikTok Shop is problematic—even for Gen Z. TikTok won’t just magically make live shopping or in-app checkout a mainstream activity in the US.

You've also got this concern over Amazon operating a third party marketplace whilst operating its own first party retail business and the suit suggesting that third party marketplace pushes sellers to use and pay for the advertising to reach consumers and access the shipping and delivery network. Jacob Bourne:. And the backdrop of all that is that the FTC says, "Sellers don't really have an option.

There's going to come a point where that switching, that resistance to switch to a different marketplace is going to go away and the experience is going to matter. Blake Droesch:. I agree. I think it's just the quality of the marketplace as well.

Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.

On Facebook, advertisers have been able to buy ads on the search results page or on Marketplace, its shopping section, since 2019. Many consumers are using social platforms as search engines. Consumers, especially those who are younger, have long used social media to learn about products they want to buy.

And then final point here, this is a really good point made by Rachel Wolff, who writes for our retail briefing, saying, "Maybe it can become a product specific marketplace. The idea of that it doesn't have to sell everything.". Rachel was noting that, "Certain categories, most notably the beauty," she says, "Are performing strongly.

But it's interesting to see how they're planning out their marketplace too. So when we think about their online business gaining share, we have to think about their marketplace, and they are making some changes so that they can try and be more profitable.

TikTok’s Creator Marketplace is also a well-rounded tool that can help in that regard, and extending influencer campaigns as paid TikTok ads is a good way to appear more natural to the platform. TikTok commerce has potential in the UK. TikTok made a big push into social commerce in the UK in late 2021 with TikTok Shop and live shopping events, but uptake was lukewarm.

So Amazon really still having huge dominance of the e-commerce category and what we're seeing, like Paul said, we're seeing similar here is that a lot of retailers are copying Amazon's model, particularly around online marketplaces, which are becoming really popular.

And I say that because one of the top ways to sell is on marketplaces, of course, and people are going to be spending a lot of money on retail media ads this year. As a result, that's going to eat into margins.

They go to it not necessarily for entertainment, but for groups, for Facebook Marketplace, things like that. Which is why when they get to that age where they're allowed to get on social media, they are signing up to Facebook accounts even if they're not using it that much, way less minutes per day than they are some of the other platforms.

Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

In comparison, just over one-third of Facebook social shoppers do the same on Facebook.

So with our partnerships, we're able to process impression data from linear TV campaigns within a few days and immediately route those ad impressions over to our research marketplace and assess the impact of the ads that are running on linear TV, utilizing that real data we're getting from iSpot or from Samba and connecting that with our respondents to understand how impactful the linear TV part of a campaign

Number one: Walmart for opening a sneaker marketplace, which we talked about during our marketplace episode so check that out if you haven't, and for making its New York Fashion Week debut. Arielle, say more. Arielle Feger (13:57):. Is it a retail ranking without Walmart? Yeah, so they're just really pushing fashion in all sorts of directions. They were at Fashion Week.

It also includes transactions that were agreed upon on social platforms initially but payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales. Sources. Fashion Network.

This helps the bank move beyond a transactional marketplace where the value of a customer is equal to the sum of the products they use, to one where a more lucrative multiplier effect is at work.

At the same time, grocery doesn't quite lend itself as well to a third party marketplace because you're not going to have third party sellers selling fresh foods or even CPG products necessarily through the marketplace.

Third party seller services, they are continuing to extract more and more fees out of the marketplace sellers in the short term. That's good for Amazon's business. I do wonder about the long term consequences of that because these sellers are strained, they have fewer and fewer profits.

Well, I mean, as far as number of users or daily visits, I mean, we're still looking at OpenAI's ChatGPT as leading the marketplace according to current data. You also have other leading ones like Google's Gemini and Anthropic's Claude. Both of those have gained ground, not only that, but actually some recent research shows that they're toe to toe in terms of a lot of these benchmark tests.

Secondhand marketplace Vinted, for example, amassed 2 million daily UK users, according to July 2023 data from GWS. China’s ultra-low-cost apps Temu and Shein are also growing rapidly in the UK. Consumers are also using their smartphones to save while shopping in-store.