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They're piloting, selling some of their third-party marketplace items in the stores as well. So they're building that local community, getting people to come in and really trying to drive, repeat and loyal engagement through their stores. Suzy Davidkhanian:. At first, I thought this was so random, but after I knew a little bit more about it, I do think that it's very clever.

TikTok's new online marketplace means you can now buy things right in the app and TikTok itself will ship them to you, explains Wes Davis of the Verge. Brands and creators can now sell to you in their videos, and a new Shop tab can show you related items. Mr.

But I think you could argue that it wouldn't introduce any kind of anti-competitive dynamic into either marketplace. So I don't think it would necessarily get blocked by any regulators. Andrew Lipsman:. There's no market share dominance at play here, and Amazon has acquired MGM, which is a content company.

Social shopping skepticism: Despite Meta and TikTok鈥檚 best efforts, many prefer to focus on the "social" and the "media" instead.

Sales are quickly approaching $100 billion. Gen Z鈥檚 influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.

TikTok doggedly pursues ecommerce expansion: The platform inked several deals to help grow its merchant base, but it faces significant obstacles in its path to growth.

Temu will open its marketplace to US sellers in March, according to Marketplace Pulse. Temu's web traffic grew by more than 700% last year, 700% in 2023, according to Similarweb. And according to Attain, a lot of that success has come from Boomers and Gen X. Think about a year ago, Temu had a Super Bowl ad and I think it had two Super Bowl ads, and no one had even heard of Temu.

But going back to the idea of retail media and why it's so impactful, sellers just essentially acknowledge that this is a cost of doing business on a marketplace. They will have lower margins, but they will be able to sell more and do they want to live with that. And the answer right now looks like yes, they definitely do. Marcus Johnson:.

They're going to Groups, or they're going to Marketplace. That also means that Meta is making less money off of them, because both of these are under-monetized areas of Facebook, and also places that you could think about when you're considering where Meta might be starting to offer more options for advertisers in the future. Marcus Johnson (09:07):.

They pioneered the all-in-one approach through app marketplaces and application programming interface (API) integrations. That鈥檚 led 31% of SMBs to use fintech independent software vendors (ISVs) in some capacity, with another 15% in the process of transitioning to ISVs, per McKinsey. But to reap what they鈥檝e sown, fintechs will first need to survive the current economic climate.

Offering objective research on key topics like retail and e-commerce trends for 2023, marketplace growth, direct selling strategies for CPG brands, and insights on Gen Z buying power, and more. Make informed decisions with confidence. Learn more today at insiderintelligence.com. Sara Lebow:. Hello, listeners. Today is Wednesday, September 20th.

I'll say Amazon going on the consumer side just because they are obviously the dominant marketplace for consumers. Obviously not for healthcare yet, but that could be changing.

CPG advertisers in particular rely on sponsored search for discoverability on crowded digital marketplaces and retailer-specific ecommerce sites. The number of retail advertising options is increasing.

Facebook is preparing to turn Marketplace into a revenue stream, and search ads would be a logical next step. TikTok is (partially) the exception. The percentage of TikTok users who buy via the app has exploded and will reach parity with that of Facebook next year. TikTok will close the loop from discovery to delivery with the launch of live shopping and a supply chain infrastructure.

I think, just to take one step backwards, Amazon was really able to become dominant in its eCommerce marketplace because of the fact that it was developed at the time when eCommerce itself was maturing rapidly, and I think it's now trying to approach markets that are already established.

Younger generations have redefined consumption from economic, social, and environmental standpoints with the help of marketplaces like Thredup and Poshmark.

So more companies looking to get some of these out into the marketplace. That's all we've got time for, gents. Thank you so much to my guests. Thank you to Gadjo. Gadjo Sevilla:. Thank you very much. Marcus Johnson:. Thank you to Jacob. Jacob Bourne:. Great to be here. Thanks, Marcus. Marcus Johnson:.

How many sellers did the marketplace lose in total last year? A) 500,000. B) 950,000. C) 1.1 million. D) 1.4 million. Etsy鈥檚 active seller count dropped from 7 million at the beginning of 2024 to 5.6 million by the end of the year, according to Marketplace Pulse. March 14, 2025. True or false? Most consumers will pay more for services that save them time, even as inflation persists.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript. Marcus Johnson: This episode is sponsored by Tinuiti. It's time to stop thinking about brand and performance separately. The funnel has collapsed. Brand and performance are now one.

I don't think anyone can really compete with the frenzy of sales and activity and the number of third party marketplace sellers that are getting into the act. But that said, for any major promotional tent pole, the big box retailers, Walmart, target, best Buy, they all have a chance to win consumers attention.

It also includes transactions that were agreed upon on social platforms initially but payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales.

It also includes transactions that were agreed on social platforms but where payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets, tips and digital gifts, subscriptions, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, and gambling and other vice goods sales.