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There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off.

Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly 鈥榰nofficial鈥� ranking of most interesting retailers.

How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media鈥攖urns out everyone鈥檚 on Facebook鈥攁s well as through other channels.

The ghosts of this year鈥檚 three regional bank failures still hover: US regulators are proposing that big banks increase their capital levels to protect against future crises. We鈥檙e not sure this will do it.

Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc鈥檚 release of 鈥淎rc Search,鈥� a mobile app that will search the internet based on a user鈥檚 query and deliver an AI-generated page summarizing the breadth of information it searched. It鈥檚 not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google鈥檚 Bard chatbot to Gemini as the company doubles down on AI search.

So today, 33% of Americans read a print newspaper, 25% of people in the country use Pinterest, but 16% of people use Twitter and Rahul Chadha, one of our colleagues was noting that it doesn't have the share of users that would suggest that it is as big of a platform as maybe some of the headlines, some of the coverage suggest. Debbie, what did you make of this new Twitter CEO appointment?

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

Issuers are bracing for a recession to take a toll on charge-off rates, merchant fee revenues, and interest income. But have they fully baked in the economic threats consumers face?

The world's largest chipmaker forecast a 16% sales tumble in Q2 as the tech sector slows down. Its plans for new factory locations could be in peril.

The range of costs per thousand on major US streaming services is narrowing as new entrants Netflix and Disney+ come down from their initial ad-tier launch highs in late 2022.

The 鈥淭ikTok generation鈥� transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.

We have newspapers. Marcus Johnson:. Canadians read. Suzy, you're up. Suzy Davidkhanian:. So today, January 5th is Armenian Christmas Eve.

UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn鈥檛 hold up to regulatory standards, dealing a blow to its rollout.

Though US regulators tried their best to keep up, they still must address some major gaps in 2024.

Yeah, you need to demand a picture with today's newspaper. Suzy Davidkhanian:. You're right. Carina Perkins:. Is that okay? Suzy Davidkhanian:. I could imagine. Marcus Johnson:. Clever. Carina Perkins:. Standing kind of doctor's surgery with the height measurement. Marcus Johnson:. All right, I've got some for you. Also, online dating.

Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart鈥檚 personalized homepages and customer support, what鈥檚 next for the buy now, pay later (BNPL) space, how Tesla鈥檚 new 鈥渃ybercab鈥� could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.

One, The Art Newspapers Visitor Figures 2022 reported that, 141 million visits were paid to the top 100 museums in that year, in 2022. That's twice as many as 2021, three times as many as 2020. But it's just over 60% of pre-pandemic 2019 levels when 230 million people were reported to have visited the top 100 museums in the world.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon.

TikTok users are highly engaged. In fact, they鈥檙e more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.