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奥补濒尘补谤迟鈥檚 advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

China鈥檚 digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.

Out-of-home (OOH) advertising is offering more opportunities for advertisers to take advantage of context, measurement, and experiential innovations to drive conversions. 鈥淭ry it more. Use it not just for that one stunt,鈥� said Anna Bager, president and CEO at the Out of Home Advertising Association of America (OAAA). Instead of focusing on one tentpole stunt, marketers should be using multiple OOH formats to supplement digital campaigns, Bager said.

Publicis recently launched an initiative to streamline women鈥檚 sports ad buys. What鈥檚 in it for the NWSL: The league is positioning itself as a lifestyle brand, and says it sees these partnerships as a way to attract Gen Z fans, who may not have grown up watching women鈥檚 soccer but are influenced by entertainment and cultural figures like Cooper.

This sponsored article by CVS Media Exchange will explore the new rules of relevance.

Determine market sizing (brands, media platforms, agencies, solution providers). Develop media strategy (brands, agencies). Allocate budget for campaigns (brands, agencies). Executive Summary. Adoption of AR/VR is slowing, but demographic shifts favor long-term growth. User growth rates are steadily declining.

Loyalty data can supercharge retail media strategies. Shoppers are willing to trade valuable personal data for coupons. More than two-thirds of UK shoppers would join a retailer鈥檚 loyalty scheme and share personal data in order to get a coupon, per savi. Supermarkets are already leveraging loyalty data to enhance their retail media capabilities.

The second-largest digital advertiser among industries will post strong ad spending growth in 2024, but deceleration is on the horizon, and its various subcategories have starkly different outlooks.

Many retailers in Latin America like Mercado Libre, Rappi, and even Walmart function not only as commerce players, but as financial institutions as well. As a result, commerce media in Latin America is charting a different course than it has in the US, one that could result in unique opportunities for companies with access not only to shopper habits, but to financial data as well.

with executives at ad agencies, B2B advertisers, technology vendors, and media publishers, as well as with other industry leaders.

Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by 奥补濒尘补谤迟鈥檚 growth and unique ad space.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

In response to rising costs, retail in 2024 was dominated by consumers鈥� desire for deals and discounts. And as President-elect Donald Trump鈥檚 proposed tariffs will raise some prices even higher in 2025, consumers may turn to in-person shopping to control their spending.

In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

Influencer marketing has become a revenue driver, a creative asset, and鈥攃ritically鈥攁 trust builder in an increasingly fragmented media environment. Consumers, especially younger ones, expect to discover products through people, not ads.

The rise of quick commerce and its role in reshaping retail delivery expectations鈥�. Shifts in consumer shopping behavior, payment preferences, and ad responsiveness鈥�. This deck can help you:鈥�. Determine market sizing (retailers and brands, solution providers)鈥�. Develop commerce strategy (merchants, retailers, and brands)鈥�. Develop media strategy (brands and agencies)鈥�.