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Target shifts away from a nationwide distribution network: By placing goods closer to customers, the retailer is delivering orders faster and speeding up store replenishment.

Kroger insists it would benefit from an expanded network of suppliers, stores, and fulfillment centers, enabling it to lower prices and offer consumers more choice. The sale鈥檚 launch dovetailed with the retailer releasing the locations of the 579 Kroger- and Albertsons-owned stores it plans to sell to C&S Wholesale Grocers to allay antitrust concerns.

The context: The service leverages Amazon鈥檚 massive, rapidly evolving fulfillment network to unlock a lucrative revenue stream. When ecommerce sales boomed early in the pandemic, Amazon responded by rapidly expanding its logistics footprint. But as growth moderated, the retail giant found itself with excess inventory, which led it to sublet some warehouse space.

It is expanding its network of distribution centers and announced plans to buy SRS Distribution, a distributor of roofing, landscaping, and pool supplies, for $18.25 billion. The strategy could help insulate Home Depot from future consumer-facing disruptions because Pros typically offer a steadier source of sales.

The retail giants each aim to extend their dominance of the US retail ecommerce ecosystem by making their fulfillment operations faster and more efficient. The two retailers will account for nearly half of US retail ecommerce sales this year, per our forecasts, with Amazon generating 37.6% of the market, and Walmart Inc. accounting for 6.8%.

That鈥檚 important as it looks to build an Amazon-like flywheel that consists of three main elements鈥�media, advertising, and commerce. But while Amazon鈥檚 strength in commerce enabled it to build a flywheel that incorporates media and advertising, TikTok hopes to leverage its media and advertising know-how to build a version that weaves in commerce.

American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.

TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.

At the same time, nearly all (97%) plan to rework their supply chains over the next two years to improve resilience鈥攊ncluding by expanding and diversifying their supplier networks, as well as increasing domestic sourcing.

The service allows merchants to take advantage of the retailer鈥檚 extensive and advanced logistics, warehousing, distribution, fulfillment, and transportation networks to get products to consumers faster and more efficiently. Zoom out: Supply Chain by Amazon fulfills several objectives for the retailer.

Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to 蘑菇AV鈥檚 August 2024 forecast.

The environmental fallout includes economic disturbances such as factory shutdowns, higher risk for insurers, disrupted tourism industries, supply chain havoc, property damage, network outages, and food-price inflation. Increasing climate-related regulation internationally means demand for effective climate technologies will rise over the long term.

The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.

Also, the last sports train out of town, the NBA will be the last major sports media property to come up for bidding in a long time notes Lee Burke of consulting company LHB Sports and Entertainment Media. Let's move to round two, we start with Ethan. Shoppable ads are paying off for smart TV owners.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

Retail media will continue to be the fastest-growing segment of digital advertising in the coming years. By opening up their digital platforms to third-party sellers, retailers can generate high-margin revenues from advertising and marketing services charged to sellers to promote their products both on- and offsite. Amazon has built a commanding lead in this space鈥擜mazon Ads draws more than three-quarters of US retail media ad spend.

And then a significant 31% watch them on online marketplaces like Amazon, which is interestingly the same share of those who watch on TV networks sites like QVC or HSN. So yeah, it depends on where they put this as well. If they put it on social media or maybe on YouTube, it might have maybe more chance of catching on. But our Senior Retail Analyst, Zak Stambor, made a good point.

Double-digit inflation and stagnant economic growth have hit Latin America鈥檚 retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.

Commerce media is knit together by the use of first-party commerce data to power targeted advertising. But beyond that foundation, the strengths, use cases, and challenges can vary depending on the vertical.