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I don't think it's going to be this year, I don't think it's going to be next, but moving forward I could really see this taking away more and more search ad revenue from publishers. When you guys use ChatGPT and Generative AI in your searches, the results that I get are a lot better than going to a site that's just trying to...

Adzedek returns sponsored results in its response to queries like search ads using a per click model with 75% of the ad revenue going to the ChatBot creator and 25% to Adzedek. Ms. Fried notes that the new tech products start with ad formats that mimics what's come before it but find their most lucrative business in new native ad types.

There are of course upstarts, especially with Amazon launching an ad tier on Prime video, you're going to see a lot of small sellers who have been ready advertising on Amazon through search ads to sell their products on there, have some streaming ads, but I think most of the budget in TV is big brand awareness stuff from regional and national advertisers. Marcus Johnson (08:55):.

Google is up against the situation where it kind of has a pretty good experience, and it has to worry about impacting its search ad revenues. But if you're Amazon, you can improve your experience, hopefully keep people on-site longer, and actually help them get to the products that they want. Unlike Stephanie's situation. I think it's a really compelling story to continue watching. Marcus Johnson:.