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This feature can also drive engagement and solidify MoMo鈥檚 leadership standing within Vietnam鈥檚 mobile wallet sector. Related content: Check out our Southeast Asia Proximity Mobile Payments Forecast 2022 spotlight report to learn more about mobile payment penetration in Vietnam.

It will also have features like daily time limit prompts, giving parents further control over their teens鈥� engagement with the platform. Teen accounts can automatically filter offensive language from comments and messages and limit exposure to content marked as sensitive.

Subscriptions can boost customer engagement, increase sales, and bring in a consistent revenue stream. This is especially important for BNPL fintechs as they search for long-term profitability in a historically low-margin business. Dig deeper: Check out our BNPL forecast for more information on where we think BNPL growth is headed in the US.

Now what happened next was around 2008, 2009, with the rise of search and social media, which were new channels, they forced the CMO to evolve into digital mavens. And so they were mastering these channels and really began to look at new metrics.

As connected TV takes center stage in advertising, brands are turning to creative strategies that capture attention and maintain audience engagement. Strong branding and frequent updates to campaigns are key to staying ahead in the competitive streaming space.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

Threads could increase engagement on Meta鈥檚 platforms. Twitter and Instagram have plenty of user overlap. Roughly 57% of US Instagram users used Twitter as of June 2022, just a few months before Musk鈥檚 takeover, per our US Digital Trust Benchmark survey. If Meta can redirect that usage to an owned platform, it could help make up for engagement losses on Facebook and then some.

Many retailers are unfamiliar with the ad ecosystems of upper-funnel channels like social media and CTV, 鈥渟o we leverage partnerships to help us,鈥� Hovorka said in a conversation with our analyst Andrew Lipsman during our 鈥淎ttention! Streaming and the New Digital Ad Economy鈥� virtual summit last week.

鈥淨R codes are not about volume but about engagement鈥攏ot everyone is going to scan the code but those that do are highly engaged and more likely to convert,鈥� said Lucy Markowitz, senior vice president and general manager of US marketplace at Vistar Media. Low scan rates don鈥檛 mean low success rates for QR codes.

The most effective teams distribute versions of a strong piece of content across multiple formats: social media posts, videos, newsletters, and SEO-optimized web pages. For example, a single blog post can become a LinkedIn carousel, a short YouTube explainer, and a structured FAQ page optimized to surface in AI summaries.

However, I mean, I've definitely seen a surge in engagement on LinkedIn over the past year or so. It really has been able to not only avoid some of the struggles that other social platforms have had and really pick up new users from the turmoil at X in particular, and it's become a hub for news.

Thank you, of course, to the whole editing crew: Victoria, John, Lance, and Danny, Stuart who runs the team, and Sophie who does our social media. Thanks to everyone for listening in to Behind the Numbers, an 蘑菇AV video podcast made possible by Zeta Global.

Within the display category, healthcare and pharma marketers are increasing spending on video and social media. Spending on video surged 21.5% this year to $6.02 billion, while spending on social media grew 16.4% to $4.98 billion. Advertisers鈥� spending on video will account for 27.2% of total healthcare and pharma digital ad spending in 2024鈥攗p from 15.7% in 2018.

Go further: Read our new report on how AR and VR Are Reshaping the Future of Consumer Engagement.

The partnership will also help drive more volume through the Venmo and PayPal apps, which may also increase engagement鈥攕omething the firm has been working on improving. The firm鈥檚 transactions per active account鈥攚hich it uses as an engagement metric鈥攇rew 13% YoY in Q4. Braintree. Live Nation will help bolster Braintree鈥檚 processing volume.

And looking at the engagement numbers that have followed that, a lot of them said, "Eh, not for me," and moved on. And I think that that's what's happened. Marcus Johnson:. Yeah, young folks aren't sold. So according to our new Gen Z social media survey, two-thirds of these young people didn't use Threads as of July 25th, and even less of the 15 to 17 year olds had used the platform as well.

The biggest finfluencers also have revenue streams from e-learning courses, book sales, and speaking engagements. Why are people listening to them? The rise of finfluencers is symptomatic of other problems the financial services industry faces.

As the social media platforms themselves capitalize on this trend, paid social search opportunities will mature and legacy search players will adapt to remain relevant. Google鈥檚 strategy: If you can鈥檛 beat them, join them. Source material for Google Perspectives lives on social media. In positioning itself to fend off ChatGPT, Google is also leaning into the strengths of social networks.

But concerns about colleagues鈥� inappropriate interactions with minors and sexual harassment could cause parents to restrict their childrens鈥� engagement with Donaldson鈥檚 content and could sour media giants like Amazon from pursuing more deals. Streamers looking to keep margins low and controversy at arm鈥檚 length are not likely to be enticed by the recent unfavorable events.

Artificial intelligence (AI) is helping transform connected TV (CTV) into a performance marketing channel, giving paid search and social media a run for their money. CTV ad spend will reach $32.57 billion in the US next year, and AI is helping to boost its potential for advertisers. Here are three ways AI is doing that.

This month we'll be focusing this round on the time Americans spend with social media, so not just TikTok. We're going to expand it to social media. One point for a correct answer, three questions in this round, and we are using our very own Debra Aho Williamson report. She's one of our principal analysts covering social media. The report is US time spent with social media 2023.

Social media and influencers extend reach. Social media platforms have become increasingly influential in determining toy trends, presenting new marketing avenues. For example, Ryan鈥檚 World is a YouTube empire revolving around toy reviews, showing the power of video content in promoting toys.

Email marketing campaigns face challenges with engagement, measurement. US marketing professionals are focused on increasing engagement and effectively measuring the ROI of emails, according to Ascend2 and OMI data. With the fading reliability of open rates, email campaigns are harder to measure than they were a few years ago, but they鈥檙e still effective.